O TYM ODCINKU
What does it take to build and sustain a successful business for nearly 30 years?
In this episode, Amy Cosper sits down with Sherry Goldman, Founder and President of Goldman Communications Group and host of the Let's Talk PR podcast, to discuss entrepreneurship, resilience, and the evolving role of public relations in today's AI-driven world.
Sherry shares her journey from leaving a large agency environment to launching her own communications firm in 1996. She reflects on the realities of entrepreneurship, including navigating client losses, economic downturns, 9/11, the Great Recession, and the pandemic.
The conversation also explores why public relations remains a critical growth strategy for startups and small businesses. Sherry explains the difference between earned media and advertising, how founders can build credibility, and why earned media is increasingly important as AI systems source information from trusted publications and industry outlets.
In this episode, you'll learn:
• How Sherry built a communications agency that has lasted nearly three decades
• The biggest challenges entrepreneurs face when going out on their own
• Why earned media creates credibility that advertising cannot
• How AI is changing the PR and media landscape
• What startup founders should know before investing in PR
• How to identify stories reporters actually want to cover
Whether you're a founder, marketer, entrepreneur, or communications professional, this episode offers practical insights on building trust, visibility, and resilience in business.
Subscribe for more conversations with entrepreneurs, innovators, and business leaders.
