On Category Creation, Languaging, and Why Competition is for Losers

Welcome to another edition of Cheat Sheet by Outlier Academy. Where each week we compress 6+ hours of research and interviews into 3 big ideas that you can read in 5 minutes. This week we profiled one of the internet’s most-read writers (100M+ views), Nicolas Cole, and his latest book Snow Leopard: How Legendary Writers Create a Category of One with co-authors Eddy Yoon and Christopher Lochhead.
Read the newsletter companion to this episode:
https://www.cheatsheetnewsletter.com/p/category-creation-and-avoiding-competition
Here are the 3 big ideas in this week's Cheat Sheet:
Competition is for losers, avoid it at all costs.
How Eight Sleep created the Sleep Fitness category.
How to find and create your own category of one.
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Listen, watch, or explore more of this week’s Outlier Academy episodes:
Nicolas Cole, Co-Founder of Category Pirates and Ship 30 for 30 | Favorite Books and Writing Tools, Enduring Boring Things, and Why Great Writing Changes the Reader
Listen Now | Watch Now | Episode Guide | Transcript
Snow Leopard: How Legendary Writers Create a Category Of One | Nicolas Cole, Author and Co-Founder of Category Pirates
Listen Now | Watch Now | Episode Guide | Transcript
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