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Amanda Schomaker, Head of Growth at 1905 New Media, joins Michael Barber to talk about growing an agency while adopting AI and protecting the client experience.
Amanda shares lessons from running her own boutique agency, why poor scoping can damage profitability, and how acquisitions should add capabilities without creating a disjointed business.
She explains how 1905 uses its in-house tool Kirk to help clients interact with marketing data, how her team is beginning to measure AI visibility, and why branded search trends can offer useful signals when attribution is changing.
The conversation closes on what agencies can offer when clients arrive with an AI-generated marketing plan: human touch, critical thinking, judgment, logic, and taste.
Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings
In this episode, we discuss:
01:35 - 02:52: Running a Boutique Agency
02:52 - 04:52: Building a Brand for Live Production
04:52 - 06:32: Feasibility Studies and Market Demand
06:32 - 09:09: Growing a 120-Year-Old Agency
09:09 - 11:44: Integrating Acquisitions
11:44 - 14:07: Layering New Processes Into Legacy Businesses
14:07 - 18:05: Why Build AI Tools In-House
18:05 - 19:44: Letting Clients Interact With Their Data
19:44 - 23:00: Measuring SEO in AI Search
23:00 - 24:49: What Makes Content Credible to AI
24:49 - 26:28: A Cross-Industry Growth Lens
26:28 - 28:47: Why Traffic Does Not Equal Demand
28:47 - 30:21: The Human Advantage in AI
30:21 - 32:04: Closing Thoughts
Connect with Amanda Schomaker
https://www.linkedin.com/in/aschomaker
https://1905newmedia.com/
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