O TYM ODCINKU
The decision to rebrand was right. The execution went wrong. Julia Carcamo walks through the three failure modes that sink most casino rebrands, the six-step sequence that gets them right, and what a real rebrand costs. Both when you get it right and when you don’t.
Part 2 of 2.
Free Rebrand Kickstart Call https://www.jcarcamoassociates.com/brand-diagnostic-and-strategy-kickstart/
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: https://bit.ly/3MS2pOz
Join the most effective casino marketing training. https://bit.ly/3MXUe3c
Part 2 of 2.
Free Rebrand Kickstart Call https://www.jcarcamoassociates.com/brand-diagnostic-and-strategy-kickstart/
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: https://bit.ly/3MS2pOz
Join the most effective casino marketing training. https://bit.ly/3MXUe3c
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WYSZUKAJ MINIONE ODCINKI
Wyszukaj minione odcinki Drivetime Marketing Podcast.
INNE ODCINKI W TYM PODCASCIE
A brand isn’t a logo. Which means a rebrand isn’t a logo project. Julia Carcamo walks casino operators through the five Jules Rules of Branding, plus the story of a regional property whose visual refresh backfired within six months. Perfect for the drive to your next leadership meeting.
Part 1 of 2…
Most casino brand projects go over budget, over timeline, or both — not because of bad creative work, but because the scope was wrong before the work ever started. A refresh, a rebrand, and a repositioning are fundamentally different projects, and choosing the wrong one doesn't just waste money — i…
Most operators enter the rebrand conversation asking the wrong first question. Whether a rebrand is a good idea matters far less than whether it's the right answer to the problem you actually have — and in most cases, the root cause traces back to execution, offer, or experience, not the brand iden…
Every regional casino says it’s different. Most of them sound exactly alike, and guests notice, which is why they split their trips and chase whoever’s running the better offer. Here’s the case for why differentiation built on trust, hospitality, and belonging is the one advantage a bigger budget c…
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Julia Carcamo, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.
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