Starting off season 4 of Digital Marketing Stories after a break.
On today's episode, Rich Kahn, CEO of Anura talks about Digital Ad Fraud and Why Marketers Need Third-Party Detection
From how he entered ad fraud prevention after starting an ad network in 2003 and finding no commercial fraud solution in 2004, leading him to build software that ultimately became Anura, launched as a standalone product in 2017.
They discuss why fraud and compliance are often overlooked, how networks and platforms can enable low-quality or fraudulent traffic, and a case where a major university found a DSP buy to be over 90% fraud due to KPIs being gamed.
Rich explains evolving tactics like residential proxies and why IP/user-agent-only checks cause false positives, while Anura uses extensive device fingerprinting and guarantee high accuracy.
He argues that the rise of AI helps both fraudsters and advertisers and agencies, cites large digital ad spend with significant fraud, and offers a free traffic quality audit via Anura.io or LinkedIn.
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