O TYM ODCINKU
In our second special edition of Curation Conversations, we look back at key topics from earlier episodes this year and revisit the thoughts of industry experts who have been guests on our podcast. This episode explores issues around CTV, sports advertising and programmatic.
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WYSZUKAJ MINIONE ODCINKI
Wyszukaj minione odcinki Curation Conversations.
INNE ODCINKI W TYM PODCASCIE
Fern Potter speaks with Shelly Palmer, Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, about what agentic AI means for advertising and why it’s a behavior shift and not a trend cycle.
They discuss why traditional funnel and channel playbooks are being restructured,…
In the latest Curation Conversations, Marybeth McGaugh, Chief Customer Officer at Index Exchange, joins Fern Potter to discuss the sell side taking on a more strategic role in programmatic advertising.
They talk through how curation is improving the value of supply, why CTV continues to expand th…
CTV is growing fast, but the fundamentals of TV still matter.
In Part 1 of this two-part Curation Conversations episode, David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the foundations of CTV, why the channel still needs a TV-first mindset, and where the biggest barriers to pr…
Commerce media is everywhere. But the real shift is toward clarity, accountability, and outcomes.
In this episode of Curation Conversations, Jill Moser, SVP, Commerce Media at Mastercard, explores how the space is evolving beyond retail, why “proof not promises” matters more than ever, and how bra…
CTV has no shortage of promise. The harder question is what actually makes it work.
In Part 2 of this Curation Conversations episode David Nyurenberg, SVP of Digital at InterMedia Advertising, explores the practical side of CTV, including creative, user behavior, measurement, first-party data and…
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