How to build a creative studio with PLAYLAB INC's co-founder, Archie Lee Coates IV

Imagine the thrill of getting to work in a creative business with no set boundaries. You form a studio that has its hand in designing incredibly diverse projects from floating swimming pools and gigantic floatable devices to museum apps and toilet paper rolls. And you do so while throwing yourself into everything with other people’s trust and belief thanks to the potential they see in you, despite your lack of experience in their specific market.

Today’s special guest has done it for over a dozen years now. So what’s it like to run a creative studio with, in his words, “no focus”? In this episode, Sam is joined by PLAYLAB, INC. co-founder Archie Lee Coates IV. Archie started the company in 2009 with his business partner Jeff Franklin. They describe it as a multidisciplinary creative studio that covers everything from arts, architecture, graphic design, and apps.

Based in Los Angeles, the studio has gone from a team of two to nine and has worked over the years with a broad range of clients. Most notably, it has created immersive designs for creatives and artists like Louis Vuitton, Reese Cooper, Reuben, Selby, and Virgil Abloh, to name just a few.

But the world of PLAYLAB is way larger than any one project. So today, Archie immerses you deeper into their world. He discusses the inspiration for the company, the role models who helped form its philosophy along the journey, and how he approaches being an entrepreneur in general. You’ll also hear about what it’s like for him to operate in opposition to the conventional wisdom about niche marketing, and discover some of the unconventional projects he and the team at PLAYLAB have undertaken since its launching.

The entire episode is a must-listen! So be sure to stick around to the end where Archie provides several pieces of incredibly valuable advice that’ll leave you inspired to get started on your next creative project (if everything before that hasn’t already)!

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and check out PLAYLAB INC online: https://www.playlab.org/

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