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Local visibility beats national vanity A firm can be respected, experienced, and great at what it does. But if it does not show up where local prospects are searching, that reputation stays hidden. In this episode, we break down why chasing national visibility can become a vanity metric for prof…
More content does not always mean more clients A lot of firms feel pressure to keep publishing. More blogs.More posts.More newsletters.More words on the internet. But volume is not the same as strategy. In this episode, we break down why generic content can attract the wrong audience and make a…
Building Health Into Your Life We spend a lot of time talking about how to build healthier businesses. But the health of the person running the business matters too. In this episode of Cracking the Code, I talk with Dr. Bob McCauley, a naturopathic doctor, certified nutritional consultant, master …
Most of the buying decision happens before the call By the time a prospect talks to you, they have already formed an opinion. They have checked your website.Read your reviews.Compared your competitors.Scanned your content.Looked for proof that you understand their problem. In this episode, we br…
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Rob Riggs, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.