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In this enlightening conversation, host Alex Stonehouse sits down with Ashley Hernandez, a product marketing leader and entrepreneur with an impressive career in the cybersecurity and tech space. Ashley shares her journey from marketing generalist to finding her true calling in product marketing, where she discovered "all the things I've liked is the product marketing piece of being the generalist."
Ashley takes us through her career evolution, including how she first recognized product marketing as her ideal path after seeing a job description that perfectly aligned with her passions for writing, strategy, and collaboration. She discusses the meaningful mission she found in cybersecurity, particularly in her current role helping smaller companies with DoD contracts achieve compliance and security.
Beyond her full-time career, Ashley offers valuable insights into building her business, October Dreams Studios. She shares practical wisdom about carving out dedicated time for entrepreneurial pursuits while balancing family life with two young children.
The conversation touches on creativity both in marketing and personal life, the importance of surrounding yourself with supportive people who understand your goals, and setting boundaries to protect what matters most. Ashley's approach to building a multifaceted career while staying true to her priorities offers inspiration for marketers at any stage of their professional journey.
Whether you're looking to specialize in a marketing niche, start a side business, or simply find more balance between work and personal growth, Ashley's thoughtful perspective provides a roadmap for finding your own marketing home.
Brilliantly Wrong is part of The StartUp Marketer podcast network for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes. Alex Stonehouse and his guests regularly dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.
Visit www.thestartupmarketer.com to learn more and be part of the community.
