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EP4 - Tim Kirby, CEO of Releaf and Michael Sassano, CEO and Chairman of the Board with SOMAÍ Pharmaceuticals discuss strategies for expanding the medical cannabis market in the UK.
They highlight the challenges in the current market, such as patient accessibility and supply chain issues, emphasise the importance of vertical integration and advanced extraction techniques to ensure product quality and consistency.
They also talk about the significance of catering to the 'cannabis naive' demographic through more accessible product forms like oils, soft gel capsules and pastilles.
The conversation underscores the necessity of educating doctors and patients about these products to expand the market while maintaining high standards of quality and patient care.
Audio Chapters:
00:00 Beyond The Script with Michael Sassano
00:26 Challenges in the Medical Cannabis Market
01:02 Supply Chain and Quality Assurance
01:41 Cannabis Extraction Techniques
02:12 Market Evolution and Technology
03:55 Product Development and Standards
13:20 Patient Experience and Feedback
16:40 Global Market Insights
19:47 Next Generation Soft Gel Release
20:13 Planning for Future Product Releases
20:19 Faster Absorbing Soft Gels
20:36 Understanding Doctor and Patient Needs
21:26 Trends in Medical Cannabis Prescriptions
22:29 Global Market Trends and Product Diversity
24:53 Educational Experiences for Doctors
26:27 Building Trust and Confidence in Cannabis Products
30:06 The Importance of Independent Clinics
35:52 Future Prospects and Market Evolution
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