O TYM ODCINKU
85% of Heinz's in-house content hits or beats the engagement rates their external agencies deliver. Karen Owen, Chief Growth Officer for Europe and Pacific at Kraft Heinz, built the team behind that.
In this episode, she talks through the architecture of The Kitchen, Heinz's content studio now running across 4 continents, how it operates alongside external agencies rather than replacing them, and what it takes to keep a brand that has existed for 157 years part of cultural conversations while they're still happening.
Język angielski
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INNE ODCINKI W TYM PODCASCIE
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In this episode, Peter Markey talks about life as a CMO of a heritage brand and the need to adapt.
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Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Sampl, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.
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