O TYM ODCINKU
In this episode of the Beyond ROAS podcast, Terry Whalen interviews Abhi Lokesh, founder and former CEO of Fracture, a unique photo decor brand. They discuss the journey of building Fracture from its inception, the challenges faced in funding and marketing, the importance of vertical integration, and the impact of advertising strategies. Abhi shares insights on customer acquisition versus brand building, the role of AI in business, and his aspirations for future roles in the industry.
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WYSZUKAJ MINIONE ODCINKI
Wyszukaj minione odcinki Beyond ROAS - Insights From the Ecommerce Trenches.
INNE ODCINKI W TYM PODCASCIE
In this episode of the Beyond ROAS podcast, Terry Whalen and Joey Muller engage in a deep conversation with Sam Mendelson, exploring his extensive journey in e-commerce. Sam shares insights from his family's business, Sivana, and how he transitioned into launching new brands like Sozi and Tiny…
Terry sits down with Garret Akerson, co-founder and former CEO of Kindred Bravely, to unpack how a single nursing-friendly product (2015) scaled to a PE-backed brand—and the hard lessons along the way. They cover today’s “cautiously optimistic” e-comm climate, cashflow-first operating, a no-resume …
In this conversation, Jeff and Terry discuss the evolution of celebrity commerce, the challenges of measurement and attribution in direct-to-consumer (DTC) brands, and the effectiveness of various advertising channels like TikTok and YouTube. They share insights on the importance of celebrity invol…
Google is evil to advertisers. But there's a way to gain transparency, control, and better performance from Google Ads. I'm here to lead the way.
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Terry Whalen, Founder of Sum Digital, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.
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