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Wyszukaj minione odcinki Behind the Numbers: an EMARKETER Podcast.

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On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing (and vice versa), and where retail media data can genuinely make marketing better—and where we may be asking too much of it.   Tune in for a …
In today’s podcast episode, we discuss how the use of AI in healthcare has evolved in recent years, which part of the patient care journey AI is impacting the most, and the role of doctors in an AI-driven world. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts R…
In today’s podcast episode, we discuss what would happen if an extended MLB lockout led to a death spiral for regional sports networks (RSNs), the BBC started carrying advertising, and Meta’s Muse flopped.   Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes, and …
In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement plays in shaping digital transformation strategies across channels, why AI isn’t fixing your measurement problems, and how organizations ar…
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new generation from those relying primarily on nostalgia, and what physical stores need to offer to give consumers a compelling reason to visit.   Tun…
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z EMARKETER, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.