Why Most Modular Construction Firms Fail — and How Reds10 Is Beating the System

In this episode of Behind the Built Environment, BESA Chief Executive David Frise speaks with Paul Ruddick, Chair of Reds10, about why industrialised construction must move from ambition to execution if the sector is to thrive.

Paul reflects on Reds10’s journey from a bedroom start-up to a £200m, debt-free business and explains why many modular firms fail by scaling too fast without fixing process, design and culture. He shares his perspective on fragmentation in construction, the role of digital tools and AI, and why vertically integrated models are key to improving productivity and quality.

From government procurement and planning delays to standardisation, diversification and decarbonisation, this episode offers a candid, experience-led view on what it will take for offsite construction — and the wider industry — to deliver sustainable growth and real transformation.