Rishad Tobaccowala

Welcome to this episode of the BeetCast. I am delighted to kick off our new season in partnership with our good friends at Mediaocean.

I was sorry to miss so many of our colleagues at CES last week. Another essential event impacted by the pandemic, and we were sorry not not to be there. Very disappointing, but innovation in our world continues on and we are happy to keep our community informed wherever we are are.

We were planning on doing a four-hour Leadership summit at The Cosmopolitan with Mediaocean on Wednesday. But, of course, that could not happen, so we pivoted to a live webcast. I am happy to say it was well produced and attended. If you missed it, you can find the full program on the Mediaocean site this week. We will publish several excerpted segment on Beet.TV in the days and weeks ahead, long with many more videos produced outside the summit.

Leading off the leadership event during CES was Rishad Tobaccowala, the noted futurist and author. Later the week, we caught up with Rishad for this fascinating interview about the future of marketing, media, creativity, and the changes in the agency business. Fascinating conversation about Web 3.0 and the promise of greater "democratized" creative tools and plaforms.

Huge thanks to my colleague Jon Watts for interviewing Rishad.

Thank you Rishad for sharing you insights with us. We are most grateful.

Thanks to our podcast sponsor Mediaocean and thank you for listening. I hope you enjoy the episode.