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On Beers with Contractors, Will welcomes Kristen Bulza to discuss why having women in leadership is a “cheat code” in construction and home services. Kristen shares her path from running a small construction crew in Los Angeles and working as a police and fire dispatcher—where she learned to avoid micromanaging, embrace learning from mistakes, and lead with empathy—to managing an install office and subcontractors in Arkansas, then leading sales and production at Vesta with seven crews and six salespeople. They discuss earning respect by getting in the trenches, using direct but thoughtful honesty, and building trust through open-door communication and foreman meetings. Now based in St. Pete, Kristen coaches home-service leadership teams nationwide, emphasizing hiring fit, clear expectations, training, accountability (including bonuses tied to performance), explaining the “why,” and not keeping poor fits too long.
00:00 Introduction
00:40 Kristen Joins The Show
01:59 Dispatch Lessons In Leadership
03:42 From Roofs To Arkansas
04:54 The Crawl Space Snake Story
06:24 Women Winning Dirty Work Sales
08:49 Active Listening And Empathy
11:22 Managing Crews With Directness
17:59 Building Trust In Production
20:06 Open Door Culture And Chaos
20:56 Morale Hits Rock Bottom
21:15 Listening Without Ego
22:48 Calm Under Pressure
24:37 What Great Teams Do
27:05 Respect And Buy In
30:42 Hold The Line On Bonuses
34:01 Train Delegate And Let Go
36:47 How To Reach Kristen
38:26 Final Thanks And Sign Off
Contact Kristen Bulza at:
LinkedIn: https://www.linkedin.com/in/kristen-bulza/
Email: kristen@per4mance.io
Booking link: https://per4mance.io/demo
Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/
Foundation Rescue Supply Link:
https://www.foundationrescuesupply.com/
Contractors Kick Ass!
Podcast Store Link:
https://williamwalkerblake.com/store-1
The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours
