He Moved to LA With $300 and a Dream (Here’s What Happened) | Darin Rios

Sergey Leshchenko: When I moved to LA, I had a vision for myself. I was 25. I was prepared to live in my car. I had nothing. had $300 to my name. And he says, well, we need you to come out and help shoot on this commercial with Kevin Hart and Coca-Cola. Holy shit. So me and my ⁓ rinky dink equipment that I had, ⁓ said, yeah, okay, sure. Yeah, I'll go shoot with one of the biggest brands, if not the biggest brand in the world. and one of the biggest celebrities in the world. On my little Nikon that I got, fast forward about three years, I was working in my career doing my thing. I get an email, hey, are you available for four days on this day? I was like, yeah, what's up? He's like, well, we need you to sign an NDA before I tell you anything. He's like, great, we're shooting a film, a short film with Johnny Depp, and we need you to work with Johnny for four days every day for an hour a day. Why didn't you give up in the stretch where you had to live in a small apartment before you got the call? Yeah, that's a good question. ⁓ man. I think. Hey everyone, welcome to the Be Yourself Podcast, the podcast on expressing our true selves. Today, my guest is Darren Rios, who is a high level personal brand strategist from LA who works with A-list brands. celebrities, entrepreneurs, Darren, welcome to the show. Thank you very much for having me. My honor, man. You know, in one of the articles about you, I read that ⁓ your career took another leap when you were able to work with customers like Coca-Cola, Ford, and even Johnny Depp. So can you tell me What led to the opportunities of this kind and how you were able to capitalize on them? ⁓ man. ⁓ Yeah, I mean, that's a that's a great question. What led to it? ⁓ Man, I feel like I can track that back to to many years. But in a nutshell, what I would say is when I moved to L.A., I had a vision for health. I was 25. I'll be 40 this month. So it's been a good 15 ish years being here in LA. I knew that that's what I wanted to do. And who are at least for the time. So I started I was a photographer. I did graphic design. I was an artist. Ultimately, I moved out here. And and I said it in my mind that this is what I wanted to do. ⁓ Networking was a huge thing. ⁓ And so I knew that, OK, well, I got to meet people. I'm new to a city, one of the hardest cities in the world to make it in. And ⁓ and so I was like, OK, I'm going to do this when I moved here. ⁓ I was prepared to live in my car. ⁓ I had nothing. I had $300 to my name and my car insurance actually ripped it out of my bank account. So I had zero dollars. That was the whole thing. ⁓ And I had one friend who let me live with him for that first year ⁓ until I was able to do a job and kind of get on my feet and then the ball started rolling. ⁓ So anyway, long story short, ⁓ I did a job for the right people. I knew. Yeah, so I I ⁓ I came on a job. was a free job. It was out in the desert. We were shooting a short film and. ⁓ I just wanted to be a part of what these people were doing. And so I said, OK, I'll do whatever. I'll be your gopher. On set in the middle of the desert. ⁓ They were taking pictures. So I said, how about I take pictures? The director was taking pictures and doing a bunch of different jobs. I'll take the picture. I'll do it. ⁓ Because I knew I wanted to shoot for like movie posters and advertisements and all that kind of stuff on film. Long story short, I shot that. They ended up liking it a lot. The producer on that job three years later. Calls me for ⁓ another job. And he said, Hey, are you still shooting stills? I said, Yeah. He says, Well, we need you to come out and help shoot on this commercial with Kevin Hart and Coke Coca Cola. Holy shit. So me and my. ⁓ rinky dink equipment that I had. said, yeah, OK, sure. Yeah, I'll go shoot with one of the biggest brands, if not the biggest brand in the world and one of the biggest celebrities in the world ⁓ on my on my little ⁓ Nikon that I got. ⁓ So long story short, I showed up on that set. And it was strange. It was a strange experience because, ⁓ you know, getting to shoot with Kevin and and work with the creative team at Coca-Cola, I saw a lot of what was missing. Wow. And so I was I was new. I didn't know what was going on, but in my head, I was this was kind of the starting point of what I do now. Where I help people see hindsight in like blind spots at very high levels. and so what it's what it showed me was these are creative directors of Coca-Cola. This is Kevin Hart, one of the biggest celebrities in the world. And this was when he was really like. at the at the start of his trajectory, and, and so he was the hottest thing out at the time. And then, ⁓ and I got to see kind of behind the curtain. of what was missing and the creative directors of Coca-Cola were asking me questions about how to shoot the campaign. ⁓ You know, what digital assets we should acquire to convey a particular message. So I found myself consulting. I didn't realize that was a consulting thing at the time. I didn't know that people could do that even for a living. ⁓ But that was one of the first jobs that I did that really opened my eyes to a gap. in the market. ⁓ And so fast forward ⁓ that same producer, he brought me on and to all these jobs that he was doing. So I got very lucky to I guess I wouldn't say lucky, I'd say fortunate ⁓ to be tied in with what he was doing, because everything he was doing was a major brand that had a a celebrity like A list B list celebrity attached to it. Yeah. So not only did I get to work with, which was my intention moving out here to work with big brands, but now I'm working with big brands that have a list B list celebrities attached to them. Mm hmm. So was like ⁓ a perfect fulfillment of exactly what it what it was that I wanted to do. ⁓ And so that's kind of how I got plugged into that scene. started working with some celebrities on their personal brands and doing some consulting, ⁓ creative consulting in that arena as well. ⁓ And so, you know, even even before that, and this is a crazy story because before I got that call, I was sitting in my 100 square foot apartment, 10 by 10 apartment in Hollywood off of Sunset and Bronson. And I had just hung out with a friend the night before and we were talking about I didn't know who Kevin Hart was exactly. I just heard of him. So she's like, oh, my God, you've never seen his special. And I was like, no, no, I mean, I've heard of it. She's like, we have to watch it. So we watched his first special. That night, I told her, I was like, oh, I really like Kevin. I was like, how cool would it be to work with that guy? Wow. And he's like, yeah, I know. was like, ⁓ man, he seems like a cool guy to work with. I shit you not. The next morning I got a text message. Are you available? Right. Are you available to shoot on a commercial tomorrow with Kevin Hart and Coke Zero? All right. And I text her, said, look, you're not going to believe this shit. All right. So. So I was like, OK, that was cool. You know, and I remember to. I don't know if it was after this experience or maybe before. I'd have to look at the dates, but I was sitting in that same apartment and and I just got this feeling. You know, one of my one of my greatest influences before I moved out here was Johnny Depp. And and I was just really inspired, like I loved, you know, Pirates of the Caribbean and like. Edward Scissorhands and just every film he did, I just I was all into acting. You know, I did a lot of acting as well. ⁓ And so I was just very inspired by by this individual. So I was like, how cool would it be to work with this guy? And I just got this feeling, this this knowing, and I got on Facebook and I have the screenshot. I said, I'm going to work with Johnny Depp. I don't know when or how, but watch some something like that. And fast forward about three years, I was working in my career doing my thing. had an office downtown, which is pretty cool. was I don't know if you ever heard of the show New Girl. ⁓ but it was that show. was the it was there loft in the show. That was my my old office that I used to share with some filmmaker friends of mine. And ⁓ so anyway, I'm sitting there. or I'm on my way back to the office. get an email. Hey, are you available for, you know, four days on this on this day? I was like, yeah, what's up? He's like, well, we need you to sign an NDA before before I tell you anything. It's kind of a big project. So was like, ⁓ shit, are we shooting for Obama or something? I thought we were shooting like, you know, some some. Yeah, yeah, right. So. ⁓ I signed it, sent it over. He's like, great. We need you to work with, we're shooting a film, a short film with Johnny Depp, and we need you to work with Johnny for four days every day for an hour a day and just go shoot with him. And I just I read the email and I was like, you got to be fucking kidding me, dude. Like like talk about some orchestrated, you know. Serendipitous events, and so. I just I just kind of like fell against the elevator walls like you got to be kidding me. So anyway, long story short, yeah, I showed up for that. ⁓ Again, with. ⁓ you know, sub par gear, feeling unqualified. ⁓ That whole experience was a thing within itself, you know. I don't know if I'm running a tangent here on this, but. Yeah, I think, you know, to hear that people, people probably think, ⁓ like you were you were prepared, you were you had the best of the best you were. No, I was still in my little ass apartment, still trying to make it. with shitty gear. I had this. I remember showing up on set. I had a had a fucking my car was falling apart. My my camera gear was falling apart. My lighting equipment was like bare minimum, like the cheapest shit you could find on Amazon at the time. And I'm driving to set thinking. If they see me. They're going to tell me to go home. They're going to be like, this guy's not shooting with Johnny. What are you doing? And so I'm driving to set early in the morning and I'm in my head like, ⁓ I'm not qualified for this shit. They're going to fuck it. This is going to be the most embarrassing, most humiliating event in my life. Like I need to go home. And I almost text the producer saying, hey, man, I'm not feeling well. I don't think I'm to be able to make it. Wow. Wow. And I was like, no, no, I'm going to show up. don't care if I fuck it up. I'm going to show up. Let's just see what happens. I'm going to just see what happens. So I got there. My heart was racing. I'm like, we're all waiting for Johnny to show up on set. We're scouting the locations and where I'm going to shoot and what I'm going to do. I'm talking to the team, getting the idea captured, everything locked and loaded. So when he's there, I'm ready to go. And ⁓ he was about five hours late because of the prosthetics that he had to put on and stuff like that. We're on set. But we lose lighting because it's he's, you know, because of the he was late, the sun had gone down. We're supposed to shoot during the day and ended up being a night shoot. I didn't have my lighting equipment with me. It was back on on set. We were shooting at a different location, so I was like expecting to use the light. No light. The camera that I was using was not qualified to shoot in low light. So I'm like, I'm I knew it. I knew I was going to just fucking went home. ⁓ Johnny shows up. He gets out of the car. I'm the first person he sees. He's he's the coolest fucking guy. He is the epitome of just cool. He's smoking his cigarette. He's like. You ready for this? And I was like, are you ready? Like, fuck, yeah, I was like, let's go. He's like, let's go like this bump, puts his cigarette out, walks on set, does this thing. ⁓ And so when it comes my turn to to shoot. with him after he does his scenes. They're like, all right, know, stills, you know, photographer, it's your turn. ⁓ I walk up, they formally introduce us and I'm in my head like there is no light. I'm I'm pressed by all these people. got the whole crew. got everybody watching everybody around waiting for me to do my job. And I'm working with a camera that's like $500. Piece of shit, like is not going to fucking shoot in low light. So I was like, oh God, I hope they don't ask me to look at the pictures after. So I'm I'm I'm breaking a sweat. My heart's pounding. I'm like ready for ultimate embarrassment. So I was like, all right, Johnny, let's stand right here. This is what we're going to do. I'm directing him. He's asking me questions. I'm telling him what to do. And I try to position him under this little lamp that was in the corner. And I'm like, oh, here we go. And ⁓ I'm not even exaggerating. When I picked up my camera to look through the viewfinder to snap my first shot, I went like this. And as soon as I went like this, it was perfectly lit. Like, like professionally lit. And I was like, I took and I looked to my left and the DP, the director of photography. the one responsible for how cinema looks has a light, a soft box and his assistant. His assistant is standing there with a bounce board on my right. Lighting Johnny. And I look at them and they're like, where do you want me, boss? Wow. And I was like. I didn't even have time to be like, ⁓ my God, thank you. Like I was just like. Holy shit. Let's go. All right. Let's position this up. Let's get the bounce right here. Johnny, you're going to do fucking and I just I just entered the zone and I and I hit it and we got the shots and it was incredible. I'll see if I can send you some of those. I don't know. Maybe you can use it for this, but. ⁓ But anyway, so. That happened. And that's when I was like, ⁓ I knew I should have showed up. Yeah, yeah. Right. So anyway, that's kind of that's kind of how I got into that and a little bit of backstory of that whole experience in itself. ⁓ and there was just many other cool experiences within that. Yeah, thank you for sharing, man. Yeah. I feel like we all have this imposter syndrome at times and, you know, and not believing that we can be on par with something or someone holds us back a lot, ⁓ sometimes or a lot. ⁓ you see, I think you even had more stricter standards for yourself than these people had for you, right? Right. So, ⁓ why didn't you give up in this stretch where you had to live in a small apartment before you got the call? Like what kept you ⁓ going and what helped you keep believing? Yeah, that's a good question. ⁓ man, think... I just had a knowing that... that I had something special. I didn't exactly know what it was. I just knew I had something. But even more than that, I knew what I didn't want. ⁓ I've been a barista. I've worked in hospitals in the ER and all around hospitals. I've watched I've seen some crazy, crazy shit. ⁓ I've worked construction. I've worked in the restaurant business. ⁓ I've worked landscaping. I've worked in the FedEx warehouse, packings, ⁓ trailers, day in and day out. I mean, you name it. ⁓ And so. I just knew I didn't want to do that. I didn't want to do it. And before I moved to LA, I had this job. I worked at Starbucks. And then there was a customer that would always come in. said, hey, man, like I try to give him my photography business card. You know, I was trying to do my thing. I was like 22. And he's like, why don't you? He's like, I like you. Why don't you come work for me? I have an office down the street. I have an engineering company. We're looking for somebody to be a be in the research department. So all right. So I joined that. Paid me a little bit better. It's like 10 bucks an hour. And at Starbucks, I think I was getting like seven or eight. Some shit like that. And so. I joined that. And then I just I couldn't do it. I was, in an office for, for eight to nine hours a day, wasting away my, I was just miserable, but they wanted to pay me like 75 grand a year to stay. They wanted to make me the head of the department, even though I've been there a year and I was late every single day. ⁓ and so I was desperate. You what? Yeah, they were desperate for some reason. Right. So so I was like, no, no, no, I can't, man. I got to I got to do something with my life. I was about 24 at the time. And I just had this desire. was like, I need to move to California. need to I need to try to make something of myself out there. I just knew I didn't want to be a slave to a nine to five. You know, me and my dad would always have these conversations like, man, what makes people different? Like, why are some people wealthy and successful and then other people just struggle to make ends meet? You know? And so it really threw me into really understanding that like why, you know, and I knew what I didn't want. But I also knew what I wanted to a degree and and it was foggy. was it was unclear. was just I knew I wanted something more. Right. And so that's kind of what kept me going was first really understanding what I didn't Yeah. Right. Because there's this I don't know if you've heard of this, there's a our brains are more likely to avoid what we don't want than to pursue what we want. Yeah. And so a lot of times this positive thinking shit don't work because, your brain is just like, ⁓ OK, I've thought of it, so that's enough. But it's it's more programmed for you to avoid danger than it is for you to pursue. ⁓ Yeah, our primal brain just a survival brain. Right. Yeah. So so so with that said, you know, it's really it was really important for me to understand what I didn't want. You know, ⁓ and to really trust myself to figure shit out. You know, it really adopt that mentality of. You know, and this is something I try to teach my daughter, she's three right now, but still we don't freak out, we figure out. Right. And so. You know. I've had my fair share of freak outs in my journey. You know, feeling crazy, feeling like I'm delusional, feeling like. I bit off more than I can chew, feeling embarrassed, making mistakes, feeling like, I'm never going to recover from this mistake. I fucked that opportunity up. did, you know, whatever that is. I just I just knew I have to keep trying. I have to keep figuring it out, you know, and taking responsibility for figuring it out. You know, it's easy to fail at something. which I don't necessarily consider things failure, but feel like you're failing at something and then blame everybody else. And then you forfeit your fucking power. Right. And so I've been fucked over multiple times by people that I've trusted, people that I've respected, people that I thought were my best friends, people I thought were in it for me who who just ripped the rug from under me when I I'm already on thin ice. And I have to keep I just keep going. I just keep going and the only way for anybody to make it is to adopt that mentality of you just have to keep going. That's it. And so I have this tattoo. don't know if you can see it on the back of my arm. It says, fear nothing, never hesitate and keep moving. Yes, sir. And probably a little bit of paint on my elbow because I was painting my bathroom yesterday. Darren, do you do you recommend your clients to actually go through all this shit, you know, or or do you help people to avoid? pitfalls. You know, because in a way we need to go through adversity, you know, to build up some muscles, right? So what is your take on this? Should the person go through hardship and learn how to deal with it and how to yield, you know, some lessons from it? Or is there a way to success that contains less friction? Man, I think ⁓ Frankly, I don't know, man. My own experience is all I can speak from. I think. The hardships that I faced. Are kind of the fire that forged me in my mind. I genuinely believe that I've been to hell and back. ⁓ Figuratively, physically. ⁓ Emotionally, right? ⁓ and so I would, I would say more so emotionally than anything. And so. What that has allowed me to do is say, If this is the belly of the beast and I'm still breathing. Then I can keep moving. Yeah, yeah, as long as as long as I don't quit. ⁓ My faith in God. Has been the foundation of. Of all that I am, and so. ⁓ When I was 16, I had an experience. ⁓ That that rattled me to the that I can't explain any other way than it was as if God was speaking to me directly in my soul, that it shook me and I was never the same again. ⁓ From an early age, I was joining gangs. was was a street kid. I was able to do whatever the fuck I wanted as a kid because my I didn't have my parents. They split up when I was like six. My mom was sleeping in the woods in her car. My dad was a truck driver, so he was only home two nights out of the week. And then I had an older sister and brother who were still teenagers. So I was able to do whatever the fuck I wanted at the age of seven. You know, I could come home any time I wanted. I could do anything I Smoking cigarettes, smoking weed, having sex, doing whatever. ⁓ I had to figure out myself quick. I had to learn to survive. So. ⁓ I don't think it's necessary for success. I think the key to success is self-awareness. Like a genuine introspective self-awareness that's like... Am I being honest here? Am I being? Am I trusting myself here? Not being perfect, but am I being honest? Right? Is this true for me? Right? Or am I just trying to please somebody and get everybody to like me and I'm actually operating from survival and not truth, which is what I did for many, many years. Right? And my nervous system still tries to do that at times. So I don't think it's necessary for people to have to go through hardships. I think it's necessary for people to have to learn from any hardship that they face and take 100 % responsibility for it, even if they're 1 % wrong. Even if that failure or hardship, ⁓ right, right. Even if that failure or hardship is only one percent their fault. If they can learn to say, where was I wrong? Where did I fuck up here? So that they can be better. Because everybody goes through different hardships. You you're out in a fucking war zone. I can't even imagine what it is to live in Ukraine right now. Like, and I experienced ⁓ a crazy wildfire that burned my entire city down. And I'm looking at the mountains right here and I had to flee with my family at two o'clock in the morning with no place to go. Like driving on the street with embers hitting my windshield and my daughter sleeping in the arms of my wife, just out. So it's like, those are hardships that most people won't really face. But whatever it is that they do face, they have to face it with responsibility and accountability. And I believe that that is what will make somebody successful or not. How much responsibility are they willing to take for their own life? Yeah, I asked Chris Doe a similar question. And he said that stress does not necessarily create a strong personal brand, but stressful times definitely makes a strong character. And if you have a strong character, distinct character, it's as easier to build a personal brand based on. It's easier to build a personal brand on that, you said? Yeah, yeah. Having having a character. Yeah. Yeah. And say again, what did Chris say? Well, he said that it doesn't directly like having a stressful experience, doesn't directly influence your ability to build a personal brand, but it definitely builds your character and having the character than you can use to tell your story. I think we understand who we are better through hardships, right Darren? Right. And who you're not. Just like you said, things in your life early let you know what you don't want to do. And that's a great tipping point in finding your why, finding what the hell you want to do in life, right? You don't want to do this. You don't like oranges. You like apples for God's sake. So find a lot of oranges that you don't like and then that's going to help you maybe find that apple that you want. Right. Yeah. And to kind of add to what Chris said is I think when people take responsibility, the ability to take responsibility is what will determine that success. Right? And you said a quote that he said, I couldn't remember it. Do you remember what you said? That adversity doesn't directly... ⁓ create a personal brand but it builds a character in you. Right. Yeah. Yeah. and here's what I was going to say to that. Yes, I agree. But only if you let it. A person has to be. And most people aren't willing. Diamonds need pressure, right? Right. And what most people do is they try to, which is wild, it's like they try to squeeze their way out of pressure. For whatever reason. And maybe they were never taught the value of pressure or whatnot, right? ⁓ For me, in whatever series of events that led to my frame of mind that understood that perseverance was important, that, yeah, pressure sucks, however it makes you better. Some people don't really have that, right? And so that's why it's important for people like us who do go through hardships to be those examples, right? To to let those other people know, hey, yeah, it hurts. Yeah, it might feel like you're broken. Are you breathing? OK. Can you move? Great. Keep going. If you got breath. You can do something. Right. And so. ⁓ Yeah, they people have to be willing to let it change them. Right, they have to be willing to look within and that. That's a scary place to look. know, that is the, that is the, the, the cave of treasure that's guarded by a dragon that if you could just step into it and face that dragon, you'll realize. It's only protecting you from what you think you need protection from. And it's actually a cuddly fucking bear. Right. It just needs a hug. The dragon just needs a hug. All right. And so, you know, there was a meditation, you know, I got real, real big into meditation and ⁓ hypnosis to help reprogram my mind and my nervous system and stuff like that and stuff that I still do on occasion. But one of the things that really helped me was visualizing the wall that stands between me and my desired life. And then seeing the texture, seeing what it looks like, all of these things, and then asking it, what are you protecting me from? And one of the things my wall said to me was, I don't know. You tell me. Like, well. Good one. I'm like. Oh, well, why did I build you? It's a fruit of your imagination. Exactly. And it was the wall wasn't nobody put the wall there. I did. I built that wall. Right. And so to protect me from what? And so I told the wall, all right, it's time to start coming down here. And the wall's like, thank you. Right. I'm like, thanks. Thanks for thanks for doing your job. But like, I don't need you anymore. I got this. And it was like, OK. So, Yeah. You know, man, I think that from the outside, it's it might look like. You got really lucky, right? Or fortunate, as you put it. But, yeah, I don't want this to be the narrative because It's obvious that you really had to endure a lot of a of ⁓ shit in your life. don't come from privilege either. Like my family didn't have money. I don't come from money. didn't go to high school. I didn't graduate high school. I didn't go to college. Like I was literally a street kid. And so I didn't have support. Well, I didn't have support like most people would think, right? My dad paid my cell phone bill for a few years. That was it. Yeah. That was it, literally. What are the things that people come to you with? The biggest pain points in your consulting, in your work? What are the things that repeat itself the most that you help them with? Maybe you can give us that and also how you solve that, how you help them solve that. I move pretty quick because You know, it's taken me years to do this work and it's work that very focused work ⁓ within myself. So some of the pain points are looking at yourself. I just had a call with a tech founder today who. Wildly successful and. ⁓ Most of my clients are wildly successful, selling their companies for hundreds of millions of dollars and their. financially good and they know how to do operations and systems and the whole kit and caboodle. ⁓ But one common thing I see is I'm afraid of how people are going to view me. I'm scared of what people think. And what that boils down to, I'm not good enough. Yeah. And so a lot of times people come to me without realizing what they're really saying is, hey, Darren, I'm not good enough. I need you to help me portray myself in the world so that people think that I'm good enough. And what I do is I come in and I say, that's a little ass backwards. I get you to realize that you're already good enough. And then we step into the world as that. So you don't need any fucking permission and you can operate from a place of freedom and peace that can't be snuffed out. Okay. And if we need to go through the fire, Well, that's my middle name. Yeah. And sometimes people are like, I'm not ready for that. I'll call you when I'm ready. But sometimes people are like, fuck. All right, let's do this. And then we do it. Cause a lot of times we were like, ⁓ how do you do what you do? Like, well, I've been through some shit. How do you, how do you say it that way? Well, you got to learn to tap into something that's true within you, but you can't do that if you don't believe that you're good enough. Because if you try to tap into something that you don't believe is good enough, well, you'll never try to tap into it. and you'll always be creating outside of yourself things that will actually never be good enough. This resonates very deeply with me, because I reinvented myself at 33. I had like a corporate business experience under my belt where I worked with investors and on paper I had sort of successful life, but I didn't like my days. You know, I didn't love my days. Why can't you love your work? Why should you like it only? Love is a much stronger word. So I wanted to love what I do. and at 33, I started doing different things. started writing poems, playing DJ music, and I started this podcast as well, because I really love to connect with people of all walks of life, not only business, right? So, and now I enjoy myself much more, you know, so I think we can all ⁓ try to find ourselves, find our true path, regardless of how old we are. Of course, could be... sometimes we're bound by obligations and family, right? But I don't know, man, I think we owe it to ourselves to live the life that we want to get up and live, right? Yeah. Yeah, you're spot on, dude. Darren, any last word for ⁓ our listeners and viewers about how to... you know, lead authentic, impactful life. ⁓ man. Well, you know, in some regard, I'm still trying to figure it out myself, but one thing I would say is... You're good enough. You were born good enough. Trust yourself, not just to get things right, but to handle them when you get them wrong. and do it anyway. Because you're gonna die. Newsflash, do something with it. Go out with a fucking bang. mic drop. All right, thank you so much, Darren. I appreciate you, brother.