00:00:00DTNT - 725 - BB 132
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O TYM ODCINKU
Marketers keep finding out that the platforms they depend on change the rules without telling anyone. Jay Schwedelson pushes back hard on Daniel Murray’s view that impressions don’t matter as long as the right people engage. The two end up agreeing on where email is heading now that AI assistants are sorting inboxes. Plus, a small existential crisis about every millennial now being over 30.
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Best Moments:
(01:01) Is bottle service an instant tool move at any age?
(02:58) Jay stopped liking his own posts from company pages, and reach went up
(06:09) Why Instagram may be a much easier growth play than YouTube
(06:49) How brands can tease a launch and keep viewers on-platform for the full reveal
(07:49) The first 200 characters of live text are email’s new North Star
(08:50) Image-heavy emails are invisible to AI summaries
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WYSZUKAJ MINIONE ODCINKI
Wyszukaj minione odcinki Bathroom Break.
INNE ODCINKI W TYM PODCASCIE
There’s a brand new segment on the show, and it ranks email metrics by how they rate in the toilet world. Daniel Murray puts open rate, click-through rate, and reply rate in front of Jay Schwedelson, and the verdicts aren’t what most marketers would guess. The metric everyone loves to dunk on survi…
The Bathroom Break is officially its own show, a Pardon the Interruption-style rapid-fire on what's working in marketing right now, short enough to finish before your legs go numb. Jay Schwedelson and Daniel Murray can't agree on where emojis belong, but they do agree that posting whatever an algor…
Google is punishing sites that pump out lazy AI content, yet the AI tools themselves still reward cheesy listicles and quietly ignore any page you haven’t touched in a year. Jay Schwedelson calls it the 1995 version of the internet, and Daniel Murray explains why a retargeting text with a real dead…
Somewhere between a Halloween costume debate and a truly shaky grasp of Harry Potter, Jay Schwedelson and Daniel Murray land some seriously useful marketing advice. The thread running through it all is money: your buyers are watching every dollar, and you’re probably being pitched AI fixes that can…
Handing AI all your data might be the least risky move you make this year, at least according to one very worked-up host.
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Daniel Murray and Jay Schwedelson dig into the content that only works this time of year and the AI tools they’d genuinely hate to lose. They also share an in-flight coffee or…
Zastrzeżenie: Podcast i grafika osadzone na tej stronie pochodzą z Jay Schwedelson & Daniel Murray, który jest własnością jego właściciela i nie jest powiązany ani wspierany przez Listen Notes, Inc.
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