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Marketing teams are producing more content than ever, and feeling less confident about it than ever. In this episode, Clark Newby sits down with Holly Enneking, VP of Marketing at Markup AI and co-founder of Indy Marketers, to dig into what she calls the Bermuda Triangle of content, AI, and search: a space where a lot of great marketing intentions seem to disappear.Holly brings a brand-first lens to a conversation the industry badly needs — not about how to generate more content faster, but about how to make sure what you're putting out actually sounds like you, serves your audience, and holds up under scrutiny. She shares what she's seen working with B2B marketing teams at different stages of AI maturity, including a striking disconnect between how C-suite leaders and their marketing teams assess readiness.They also explore how AI is reshaping the full content funnel, and what it means for the humans doing this work, including how marketing career paths are evolving and why junior talent still matters more than leadership might think.In this episode:- Why AI-generated content at volume is creating a brand consistency crisis- The C-suite vs. marketer perception gap on AI readiness (and why it matters)- How quality content is becoming a genuine differentiator in a sea of AI sameness- What "the confidence layer" looks like in practice for marketing teams- How the shift from SEO to AEO is changing content strategy from top to bottom of funnel- Building marketing community in a post-COVID, AI-accelerated world-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----#b2bmarketing #b2b
