O TYM ODCINKU
We like to celebrate and can we celebrate with our extended family at all occasions?
Hear from Nitin who along side Rohan is creating a new category (Mead) in alco-bev space with the brand Moonshine .
For our listeners, mead is a 8000-9000 year old beverage found across all ancient civilizations around the world. Mead often gets the middle child treatment in a trio of alcoholic beverages, with beer being the star athlete and wine a musical prodigy even though, Mead has a royal history. (More on the same in the podcast!!)
A royal craft beverage of history, they are on the mission to bring back the elixir of the Gods (as they like to call it) to our palates with a fresh variety of meads!!
A different kind of podcast this time from Auxano on creating a category creator business in India.
Time stamp:
2:00 to 3:58 - What is mead? and the real meaning behind the brand name moonshine!
4: 20 to 8:28 - Indian indegenous craft beverage history & whitespaces observed in Indian Alco-Bev space!!
9:05 to 10:32 - early days of the idea to create mead based craft beverages - moonshine!
10:44 to 12:05 - Insight into why Indian made alco-beverages got less traction.
12:17 to 17:00 - Approach towards Ideation and strategy behind the branding part of moonshine!
17:27 to 21:21 - Marketing Avenues moonshine has explored in line with the generational culture of India!
21:40 to 23:22 - Approach behind selecting the artistic labels for each moonshine bottle!
23:56 to 26:29 - The ice breaker in the conversation with investors moonshine had!!
26:56 to 32:48 - Lack of innovation in alco-bev space in India - is it the function of time?
33:16 to 34:49 - Awareness and availability variables to solve to scale in alco-bev space!
35:00 to 36:29 - Presence of moonshine across the country!
36:41 to 38:05 - Tweaking conventional approach of marketing & sales in the modern world!
38:21 to 39:58 - All about the liquid inside the moonshine beverage!
40:05 to 41: 38 - How did Nitin and Rohan start to make the mead!?
41: 55 to 44:03 - Thought of giving up in the long journey of entrepreneurship!!
44:33 to 45:40 - If it is ethically done - You can fix whatever is broken - Personal insight!
