Win Better Clients Through Storytelling, with Park Howell

Park Howell joins Charlotte to share how he built authority and enterprise-level demand through storytelling, podcasting, and a proprietary framework. Park explains his early transition from running an ad agency to growing Business of Story, including how the US Air Force became a client after discovering his podcast. 

He breaks down why a clear methodology (his Story Cycle System and the and/but/therefore framework) is essential for differentiation, and how long-form content now fuels discoverability via SEO and AI search tools like ChatGPT. Park also walks through how StoryCycle Genie turns a website into a practical brand narrative and content engine, plus what makes it different from generic AI tools.

Key topics covered
- Turning a podcast into long-term client acquisition 
- Selling storytelling by attracting people already interested 
- SEO, AEO and writing for “humans and bots” 
- Framework-led positioning and “be clear, not louder” 
- StoryCycle Genie pricing and best-fit users (agencies, consultants, enterprises)

Links and resources
Website: https://businessofstory.com/ 
LinkedIn: https://www.linkedin.com/in/parkhowell/ 
Facebook: https://www.facebook.com/groups/BusinessOfStory/ 
Instagram: https://www.instagram.com/businessofstory/ 
X: https://x.com/ParkHowell 
YouTube: https://www.youtube.com/@Businessofstory 
Blog: https://businessofstory.com/storytelling-blog/ 
Podcast: https://businessofstory.com/podcast/