How Much Does Your Subscriber Count Actually Matter?

In this week's episode of Aspiring Creator, Lauri from Tech Notice joins me to unpick the loop every creator seems to be stuck in: fix your views, land the brand deals, then watch the brand deals kill your views.
We also talk about the AI-generated titles and thumbnails that are now beating the ones I make myself and the easter egg in YouTube's like button.

If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you.

New episodes every Wednesday 🚀

⏰ TIMESTAMPS

00:00 - Stuck in the views x brand deals death loop (+ 1of10) 🔁

15:26 - YouTube's secret like button 👍

27:17 - Dead internet theory is here 💀

41:16 - Do subscribers even matter? 😅

51:32 - The future of YouTube 🔮

1:00:11 - Update on using Claude in the business 🤖

1:10:30 - $1M or 1M subscribers? 💰

1:19:09 - Why a bigger team isn't necessarily easier 😩

🔗 LINKS

Tech Notice: https://www.youtube.com/@theTechNotice

Lauri: https://www.youtube.com/@LauriPesur

💬 SOCIAL STUFF

▸ Instagram: @petematheson

▸ LinkedIn: @petematheson

▸ Website: https://www.petematheson.com/