Patrick Corcoran, Global Head of Marketing and External Relations, Hitachi Digital Services

What does it take to lead marketing for a global brand that spans industries, regions, and constant change?In this episode of Above the Clouds: Stories from the Boardroom, Richard Byrd sits down with Patrick Corcoran, Global Head of Marketing and External Relations at Hitachi Digital Services, to unpack the realities of modern B2B marketing at scale.Patrick shares how Hitachi Digital Services approaches global growth with precision and focus, why aligning marketing with sales is non-negotiable, and how today’s marketers must balance deep expertise with broad capability to stay relevant.They also dive into the evolving role of AI, the challenge of breaking through digital noise, and why the future of marketing isn’t about replacing people, but reshaping how they work.From nearshore beginnings to leading a global team, Patrick’s story is a masterclass in adaptability, relationship-building, and staying one step ahead in a rapidly changing landscape