O TYM ODCINKU
💡 Key Topics:
The $10K "infrastructure" retainer: no reports, no content support, no strategy, and every change billed separately
Keeping the lights on is the floor: basic maintenance costs depend on the stack (WordPress has plugins to watch, while Webflow covers much of it in the hosting plan)
Content with an SEO and AEO lens: a retainer can give you fractional senior and junior expertise for less than a team, and sometimes less than one hire
Why "unlimited support" doesn't exist: every retainer needs a capacity cap sized to the real volume of work
The five-minute report test: a monthly report should say what got done, what moved and what happens next, clearly enough to read in five minutes
Audits as a source of UX fixes: recurring security, accessibility, compliance and performance audits that feed a quarterly strategy call
What it costs: Symon couldn't find an industry average he trusts, because almost every number online came from a firm selling a maintenance plan. He's seen SEO alone run $2,500 to $10K a month, and Marcello puts the floor for this kind of support at roughly $50K to $60K a year
The test to run this week: pull last quarter's invoices or reports. If all you bought was a running website, you're paying for expensive hosting with a couple of extra steps. Before signing anything new, ask who you talk to, how often, what you get each month that you'd notice, and how you leave
📖 Chapters:
- 0:00 - $10K a month to keep the lights on
- 1:32 - What a retainer should actually cover
- 4:53 - Design, AEO, reports and audits
- 8:40 - Maintenance, small teams and a clean exit
- 11:46 - So what should it cost?
- 17:46 - Verdict: audit your last quarter
- 19:23 - Tell us what you're paying
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#websiteretainer #websitemaintenance #agencypricing #seo #aeo #webflow #wordpress #webdesignagency #digitalstrategy #adigitalstrategypodcast
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