From Plugin Security to Better AI Workflows with Zack Katz
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On this episode of The WP Minute+ podcast, GravityKit’s Zack Katz joins Eric to discuss his company’s forward-think…
When Your Best Customers Don’t Know They Need You Yet
Most product marketing assumes customers are actively searching for a solution, but what happens when your ideal customers don't even realize a solution exists? On June 24th, Matt Cromwell and Zack Katz sit down with Alex Standiford to explore one of the toughest challenges in product marketing: he…
Data-Driven Product Decisions
Every WordPress product owner has opinions about what drives growth, but what if your analytics told a different story? On July 15, Zack Katz and Katie Keith welcome Derek Ashauer, founder of Conversion Bridge and Sunshine Photo Cart, to discuss how conversion tracking data shapes the decisions beh…
Monetizing a Free WordPress Plugin without Paywalling the Core
What happens when you challenge one of the most established business models in WordPress? On July 22, Matt Cromwell and Zack Katz sit down with Rémi Corson, founder of SEOPress and creator of Milo, to discuss a different approach to plugin monetization: keeping the core product completely free whil…
Building Beyond Expertise
Artificial intelligence is changing the role of software developers in ways that go far beyond code generation. On August 5, Katie Keith and Zack Katz welcome Ross Morsali to explore how AI research workflows are helping developers tackle problems that once seemed far outside their expertise, unloc…
Strategy Before Software: What Organizations Should Clarify Before Building
Before a single line of code is written, the most important product decisions have already been made. Join us on August 12th as Zack Katz and Ian Misner welcome Brad Griffith of Buckeye Innovation for a conversation about why so many digital projects fail long before development begins. From unclea…
Building Better Product Sites for WordPress Plugins & Themes
Your WordPress product website has a big job: it needs to build trust, explain your product, demonstrate its value, and ultimately convince visitors to buy. But what actually makes a product website work for a WordPress plugin or theme?
On September 2 at noon Eastern, Imran Siddiq of Web Squadr…
SPECIAL EPISODE: Why Products Grow (PART 1)
Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translating into more sales. So what is working? In this s…
How WooCommerce MCP Unlocks the Next Wave of Product Innovation
WooCommerce is promoting the Model Context Protocol (MCP) as a new way for apps, tools, and AI models to communicate.
For WooCommerce product builders, that promise is compelling: AI-powered workflows, merchant-aware extensions, and deeper, more meaningful integrations between WooCommerce and A…
Pricing for Growth: How to Charge More and Grow Faster
Pricing is one of the biggest growth levers for a WordPress product business, yet it’s easy to get wrong. Price too low and you leave revenue on the table or attract customers who aren’t a great fit; price too high and you may limit the market you can reach. Jason Cohen, founder of WP Engine, retur…
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