# William Bernbach
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William "Bill" Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.
Bernbach William - Episode 16
There are lots of marketers and advertisers who think that advertising is a science. They are numbers driven, they are trying to make and apply rules and sometimes their research can trap them into the past. And I’m not the one first say that. The legend we are going to talk about today, is no othe…
Snake Oil and Border Security
I have been trying to avoid spending any time thinking about politics, economics and the current state of things in the United States. Despite my sincere effort, I keep drifting back into the morass of commentators and politicians. It makes me wonder about how any of us can distinguish the true fro…
Artrepreneur Radio Episode Three with Artist and Gallery Owner Diane Buffington, Artist/Instructor Laura Lanford and Artist Bob Cargill
Artrepreneur Radio spotlights and celebrates artist of all kinds, making their way in the world of Art and Business.
Host: Alex Gossett Shifflet
*Special welcome to Blue Phoenix Creative Media our very first sponsor and creator of Artrepreneur Radio's upcoming website. Welcome!
Blue Phoenix Cr…
049: Persuasion and Influence
Isn’t it unbelievable how incredibly persuasive certain individuals can be? Is it possible for all of us to achieve such a high level of influence? Persuasion is a potent force in business, personal relationships, politics, the media, and society (as a whole).
Persuasion skills can and SHOULD be L…
Snake Oil and Border Security
I have been trying to avoid spending any time thinking about politics, economics and the current state of things in the United States. Despite my sincere effort, I keep drifting back into the morass of commentators and politicians. It makes me wonder about how any of us can distinguish the true fro…
GEORGE LOIS in Memorandum
George Lois is at the forefront of the 1960’s evolution of modern day advertising; the MOMA icon of Madison Avenue. Listen to his son Luke Lois in conversation about the inimitable legacy his father left behind.An Audacious Blend of Image and Word...
A fury to communicate...
I'm so pleased that Luk…
What A Real-Life “Don Draper” Taught Me About Thought Leadership
Photo by Annie Spratt on Unsplash
I was reading about William Bernbach last night — he was the advertising guy behind such legendary classic ad campaigns like Avis’ “We Try Harder,” and the Volkswagen “Think Small” and “Lemon” ads.
He had a number of sayings about advertising that could — not su…
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