Empathy Will Elevate Your Event Strategy with Award-Winning Event Strategist Beth Lawrence
According to award-winning strategist Beth Lawrence, it’s not the format, it’s how people feel. In this episode of Production Value Matters, host Matthew Byrne sits down with Beth Lawrence, an award-winning event strategist and Chief Experience Officer of Beth Lawrence Meetings & Events, to explore…
Podcasting For Beginners - Part 1
I have a question for you, what does it take to start a podcast? There’s a lot to think about. For instance...
What equipment will you need?
How do you find the time to record when you have a job & family?
How do you approach people to be guests?
As a beginner, it can be quite daunting.
…
The Collapse of Colbert: Can Your Event Survive the Attention Economy?
Colbert couldn’t survive the attention economy. Can your next event?
Stephen Colbert’s Late Show once pulled in millions of viewers. But recently, CBS canceled it after losing $40 million a year. Why? Not because the content was bad, but because the format no longer fit how people consume content …
How to Build Ethical and Effective RFPs That Vendors Actually Want to Answer
Is your RFP helping you find the right partner—or just the best guesser?
In this solo episode of Production Value Matters, host Matthew Byrne takes listeners behind the scenes of one of the most misunderstood—and misused—tools in event planning: the RFP. With decades of experience on the receiving …
On Show Floor at CMEE: ROI vs. Regrets in Event Production
In this special on-site edition of Production Value Matters, host Matthew Byrne takes the mic straight to the show floor at CMEE 2025 to ask one question: What’s truly valuable in event production and what’s just a waste of time, money, or energy?
Event pros from across the industry share candid, …
Fixing a $3.6 Trillion Industry: Why Event Pros Must Unite with Stacy Wyatt
Why does one of the world’s most powerful industries still struggle with fragmentation, burnout, and undervaluation?
In this powerful episode of Production Value Matters, host Matthew Byrne sits down with Stacy Wyatt—publisher, producer, and founder of Canadian Special Events (CSE). Together, they…
The Evolution Of The Event Team: How To Thrive On Tighter Budgets in 2025 with Dr. David Burkus
How can event teams keep pace with AI, without losing the human connection audiences crave?
In this episode of Production Value Matters, host Matthew Byrne is joined by world-renowned leadership and teamwork expert Dr. David Burkus to unpack the real drivers of event transformation in 2025. Togethe…
The Truth About AV Monopolies: Do Event Planners Really Have a Choice? with Tim Lang, President of Proshow AV
Is your AV partner really your choice or your venue’s?
Event technology is no longer just background. It's the very fabric of how audiences experience events. In this episode of Production Value Matters, host Matthew Byrne speaks with Tim Lang, President of Proshow Audiovisual and President of the …
EP 80: Design for Memory, Unlock Lasting Value
Attention is temporary, but memory is where the real value of a trade show interaction lives. When exhibitors slow things down, repeat intentionally, and design environments that make people feel comfortable, they create emotional anchors that visitors carry long after the show ends.
Watch: https:…
S2E5 with Victoria Matey - The Psychology of First Impressions at Trade Shows
Most exhibitors invest heavily in booth design, technology, graphics, and lead capture—but what happens before a visitor scans a badge or starts a conversation?
In this episode of The Expo Factor, Lee Ali sits down with event psychology advisor Victoria Matey to explore the invisible psychological …
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