Why PT Clinics Feel Broken: Hiring, Efficiency and the Race to the Bottom
Why do physical therapy clinics feel broken even when everyone seems to be working harder?
On this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato, and Dave Kittle dig into physical therapist hiring, clinician recruitment, clinic marketing, reimbursement, RTM, AI-driven efficiency, and th…
The Viral Content Formula Physical Therapists Should Steal
What can physical therapists learn from a 255-million-view street basketball video?
Dave Kittle, Jimmy McKay and Tony Maritato break down viral-content psychology, AI-assisted PT content, simple hooks, promised payoffs, recruiting, pricing, and why PT owners often overcomplicate ideas that should b…
The Cost of Swinging the Bat Is Almost Zero
AI has made experimentation cheap. So why are we still acting like every idea costs $5,000?
On this episode of PT Breakfast Club, Jimmy McKay and Tony Maritato start with the debate over AI in education and end up somewhere much bigger: what happens to physical therapy when the cost of learning, cr…
PTs Are Overthinking Everything
Are physical therapists spending too much time optimizing things that barely matter?
Jimmy McKay and Tony Maritato start with the growing backlash against AI-generated content and quickly uncover a much bigger question: Are we arguing about the tool, the output, or just something we don't like?
T…
How PT Clinics Turn Social Media Into Patients
How do physical therapy clinics turn social media into actual patients?
Dave Kittle, Jimmy McKay and Tony Maritato break down 18 million Facebook views, AI-powered content analysis, raw TikTok videos generating PT leads, platform algorithms, engagement, and the simple formula of attention → trust →…
Your PT Job Ad Is Probably Selling the Wrong Thing
What if the goal of your next physical therapy job ad wasn’t to attract more people?
What if it was to repel almost everyone except the few clinicians who would actually love working for you?
Jimmy McKay and Tony Maritato dig into recruiting, advertising, AI and psychology after Tony asks a fasci…
Stop Waiting for Perfect
What if the biggest thing holding your clinic back isn’t a lack of ideas?
It’s waiting until the idea feels safe.
Jimmy McKay, Tony Maritato and Dave Kittle bounce from Airbnb cereal to physical therapy marketing, hiring, recruiting, content creation and virtual assistants in an episode that keep…
Why Premium PT Clinics Keep Patients Longer
Why do premium PT clinics keep patients longer?
Dave Kittle, Jimmy McKay, and Tony Maritato break down what makes premium physical therapy feel more valuable and why better retention often comes from continuity, certainty, service, and experience.
Watch more from PT Pintcast →https://www.youtube.co…
Stop Overthinking Content. Start Getting Reps.
You probably don’t need another camera.
You probably don’t need a better microphone.
And you definitely don’t need to wait until your content is perfect.
You need reps.
On this episode of PT Breakfast Club, Jimmy McKay, Tony Maritato and Dave Kittle launch the Content Dojo, a 28-day experiment des…
The PT Business Assets Most Owners Ignore
What actually makes a PT practice valuable?
Dave Kittle, Tony Maritato and Jimmy McKay break down the systems, tech stack, content, recruiting and business model choices that can turn a physical therapy practice from an owner-dependent job into an actual asset.
Watch more from PT Pintcast →https://…
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