Steve Rifkind on discovering the Wu-Tang Clan, Rick Pitino's impact, coaching youth basketball with guest host Hassan Johnson
Legendary music producer Steve Rifkind joins Shawnelle Scott and special guest host Hassan Johnson at Sweet Chick in Queens for this episode of The Storm. Rifkand shares incredible stories from his journey including his entry to hip-hop, discovering the Wu-Tang Clan, building his own record label, …
#Throwback: Generations on Deck feat. Steve Rifkind and Sons
The Father Hoods crew spins back with a legendary throwback, this time linking up with Steve Rifkind and his sons, Alex and RyRif, for the first-ever father-sons episode! They dive deep into growing up in hip hop royalty—Steve breaks down his early days in the game and how he built bridges with Wu-…
Steve Rifkind: Wu-Tang, Mobb Deep & Building Loud Records | Compound Conversations
In this episode of Compound Conversations, Set Free sits down with Steve Rifkind, the founder of Loud Records and one of the most influential executives in hip-hop history. From signing Wu-Tang Clan, Mobb Deep, and Big Pun, to launching marketing powerhouse SRC and breaking artists like Akon, Rifki…
Inside the Playbook: Steve Rifkind on The Street Team Strategy That Built Hip-Hop Fans
In this clip, Steve Rifkind breaks down the year he spent managing New Edition, and why it became his real-world education in the music industry. From meeting key players like Lady B, Hiriam Hicks, and Russell Simmons, to learning how artist management, A&R instincts, and music industry networking …
Inside the Playbook: Steve Rifkind on How He Invented Street Teams
Steve Rifkind breaks down one of the most important “from nothing to systems” stories in the music business. With just $5,000 to his name, he invests in a simple booklet and turns it into real leverage, building what would become the early blueprint for street teams, grassroots music marketing, and…
Life Griffith Successfully Switches Industries: My Friends Are Better Than Yours
"No matter what you think you know, you really don't know nothing at all, which is the first step towards knowledge."In this episode of My Friends Are Better Than Yours, BIG CED (The Industry Cosign) sits down with a long-time friend and industry titan, Life Griffith (Life Allah). With over 30 year…
Inside the Playbook: Steve Rifkind on How He Negotiated Wu-Tang’s Deal with a CHAIR?!?
Steve Rifkind breaks down the behind-the-scenes reality of Wu-Tang Clan’s record deal negotiations, the kind of label-room pressure that shapes careers, catalogs, and legacies.
In this clip, Steve walks through how a deal can come down to a $20,000 gap, how business affairs and label politics can s…
Inside the Playbook: Steve Rifkind on How Akon Blew Up Without a Music Video
Steve Rifkind breaks down the real story of Akon’s breakout, and it’s a masterclass in how hits actually happen before the industry “agrees” they should.
In this clip, Steve explains how “Locked Up” started moving in unexpected markets like Albuquerque and Utah, even while parts of the label ecosys…
Steve Rifkind on Tupac, Kanye, Three 6 Mafia & Building Loud Records | The 3rd Verse Podcast
In this weeks episode we sit down with Steve Rifkind (@steverifkind), the legendary founder of Loud Records, for a wide ranging conversation on hip-hop history and resilience. He opens up about being bullied early in life, finding his footing in the music industry, and building one of the most infl…
Akon
From “Lonely” to “Locked Up” and beyond, Akon has provided a consistent soundtrack of hit songs throughout his 30+ year career. The Senegalese-American singer (“not a rapper,” in his words, though he writes raps for others) grew up in New Jersey & honed his musical craft through exposure to artists…
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