Sasha Plavsic, Founder of Ilia Beauty
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Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature. Her younger brother and now business partner, Zac, suffered from acute asthma and allergies as…
Sasha Plavsic (Founder, ILIA Beauty): How a Clear Vision Led to Clean Beauty Success
In this episode, we sit down with Sasha Plavsic, the visionary founder of ILIA Beauty, to explore how she revolutionized the clean beauty industry. Sasha shares the personal story that inspired ILIA, her approach to blending sustainability with high-performance formulas, and the challenges of balan…
#310: ILIA Beauty Founder on Making Bold Moves, Listening to Your Intuition & Stepping Into Your Power - Sasha Plavsic
In this week’s episode, we’re re-airing one of our top episodes with Sasha Plavsic, the founder of ILIA Beauty, a natural skin-centric makeup and skincare brand that paved the way for the “clean-beauty” space as we know it today.
Throughout her life, Sasha noticed that some of her beauty products …
Why ILIA’s Viral Skin Tint Almost Didn’t Happen
In today’s episode, Kate is joined by ILIA founder and beauty pioneer, Sasha Plavsic.
Sasha was in her early 30’s when she launched ILIA from her grandmothers’ garage over 14 years ago. While working full-time as a branding executive, she took a closer look at the ingredient lists of her favourite…
ILIA Beauty Founder Sasha Plavsic on Turning $25K Into $100M, Defining Clean Beauty, and Why Her Kidneys Shutting Down Saved Her Life
Sasha Plavsic, Founder of ILIA Beauty, the clean cosmetics brand known for redefining performance makeup, opens up about what it took to build a $100M business from a garage and a $25,000 line of credit.
In this raw and vulnerable conversation, Sasha shares how a deeply personal quest to heal her …
Inside ILIA’s Growth: The Realities Of Building A Beauty Brand
When is the bravest move as a founder to step back instead of push harder? In this episode, ILIA cosmetics founder, Sasha Plavsic, shares how letting go of the CEO role became the key to truly scaling the brand and what that decision revealed about growth, control, and identity as a founder.
We go …
Episode 145, Sasha Plavsic, Founder, ILIA Beauty - The Agony and the Ecstasy of Watching Your Baby—aka Your Business—Grow Up | WHERE BRAINS MEET BEAUTY®
Listen in as Sasha Plavsic, founder of ILIA Beauty, confesses how difficult it was to rebrand the business she had conceived and given birth to nine years ago. It was time for the update, for sure, but it also involved letting go of a lot of her past…and it felt like losing an old friend. You’ll wa…
858 Sasha Plavsic: Founder of ILIA Beauty
Building clean beauty before clean beauty was even a category — that’s the magic ✨
On The Kara Goldin Show, I sit down with Sasha Plavsic, Founder of ILIA Beauty — a brand that helped redefine what modern makeup could be.
We talk about how Sasha turned her own skin struggles into a category-shapi…
Episode 145, Sasha Plavsic, Founder, ILIA Beauty - The Agony and the Ecstasy of Watching Your Baby—aka Your Business—Grow Up | WHERE BRAINS MEET BEAUTY®
Listen in as Sasha Plavsic, founder of ILIA Beauty, confesses how difficult it was to rebrand the business she had conceived and given birth to nine years ago. It was time for the update, for sure, but it also involved letting go of a lot of her past…and it felt like losing an old friend. You’ll wa…
How to make it in Sephora with Ilia Beauty founder Sasha Plavsic
What does it take to thrive within the notoriously competitive world of Sephora?
In many ways, Ilia Beauty is a case study in success in America’s biggest specialty beauty retailer. The brand has thrived within Sephora for a decade and makes the retailer’s No. 1 mascara, and Ilia founder Sasha Pl…
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