Positioning: The Stake in the Ground | Ep 34
Agency positioning is one of the most misunderstood parts of building a service business. Most agencies can describe what they do, but very few can clearly explain why a client should choose them over another agency.
Today, we break down the four-part positioning framework we use to evaluate ag…
Shifting From an Agency-Centric Mindset | Ep 36
Client-centricity, positioning, and agency growth all start with understanding the customer more deeply.
In this episode, we break down why most agencies default to an inside-out perspective and how that impacts everything from service offerings and pricing to marketing, client communication, a…
Courage, Comedy, and Staying Safe This Summer
Award-winning Lancaster-based author Dan Hendrickson returns with Railroad Man: Legacies Son, a sweeping new Western set at a pivotal moment in frontier history. The novel follows Navy veteran Arthur Edwards as he works to extend the railroad across the West while navigating rising tensions between…
How Agencies Demonstrate Expertise Through Building a Proof Library | Ep 37
Agency case studies, client references, and proof assets are some of the most underutilized growth tools inside agencies.
Today, we break down the three components of proof and why they are much more than sales collateral. Done well, proof becomes a strategic asset that strengthens positioning,…
The Pipeline Hiding in Your Past | Ep 38
Agency pipeline, business development, and client relationships are not just about finding new leads. In many cases, your next client is already sitting inside your CRM.
Today, we make the case that closed-lost deals, ghosted prospects, former clients, old partners, and past champions are all p…
Reinventing Your Agency & Breaking the Plateau | Ep 39
Agency growth plateaus are more common than most founders realize.
Many agencies experience rapid growth in their early years, hit a setback, and then spend years operating at roughly the same revenue level. The business stays profitable, but growth stalls. Today, we break down why that happens…
Own More, Run Less: The Agency Holding Company Playbook with Peter Kang | Episode 263
In this episode, Greg Alexander speaks with Peter Kang, Co-Founder of Barrel Holdings about how a boutique agency founder transitioned from owner-operator to pure owner by building a portfolio of specialized agencies. This episode is useful for founders of boutique professional service firms who ar…
How Much Should Your Agency Spend on Business Development? | Ep 40
Most agency owners ask the wrong question when it comes to business development budgets.
Instead of asking "What percentage of revenue should we spend?", the better question is "Where should we invest our business development dollars first?"
Today on Agency Habits, Peter Kang and Sei-Wook K…
Breaking Past Your Agency's First $1 Million | Ep 41
Getting close to $1 million in revenue can feel strangely disorienting.
You're landing clients, staying busy, and keeping the lights on, but revenue still refuses to move beyond the same ceiling. Every hire feels risky, every proposal feels custom, and growth never seems to compound.
Today,…
Episode 41: Why Deal Flow Matters More Than Recurring Revenue
Episode 41: Why Deal Flow Matters More Than Recurring Revenue
David Hoos
Interview: Building optionality through dea…
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