Ep. 53 | Tricia Mahoney (Twisted X Global Brands): Balancing Legacy & Innovation in Footwear Marketing
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Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwea…
Ep. 54 | Zach Scheimer (Criquet Shirts): Brand Growth Through Creative Performance Marketing
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Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce …
Ep. 55 | Craig Swerdloff (Wellput): Reinventing Newsletter & Email Performance Marketing with AI
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How can brands and publishers make newsletter sponsorships faster, smarter, and more effective?
In this episode of Performance Marketing Spotlight, host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Swerdloff, co-founder of Wellput, about the evolution of email and…
Ep. 56 | Cornelius Frey (NucleusLinks): – AI, Affiliate Operations, and the Future of Performance Publishing
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In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affili…
Ep. 57 | Reid Webb (Apartment Therapy Media): Social Commerce, Publisher Evolution & The Future of Affiliate Monetization
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In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Reid Webb, Director of Shopping Revenue Strategy at Apartment Therapy Media, to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from…
Ep. 58 | Alexandra Chepulsky (Caraway Home): Building a Content-First Affiliate Program at Caraway
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In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Alexandra Chepulsky, Senior Affiliate Marketing Manager at Caraway, to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape.
Alexandra…
Ep. 59 | Ryan Hilliard (Refersion & Influencer Marketing Hub): The Convergence of Affiliate, Influencer, and AI in Performance Marketing
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In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Ryan Hilliard, CEO of Refersion and Influencer Marketing Hub, to discuss the evolving relationship between affiliate marketing, influencer marketing, and performance-driven growth.
Ryan shares hi…
Ep. 60 | Amanda Karr (Tailored Brands): Scaling Affiliate Programs for Major Retailers in the AI Era
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In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Amanda Karr, Affiliate Marketing leader at Tailored Brands, the parent company behind well-known retailers including Men’s Wearhouse and Joseph A. Bank.
Amanda shares her career journey from gett…
22 - Content Is Taking Over Affiliate Marketing with Marshall Nyman
Today I'm talking with Marshall Nyman, Founder & CEO of NYMO & Co., one of the most recognized affiliate marketing agencies for early-stage D2C brands, about what the future of affiliate marketing really looks like.
He shares his insights on:
✅ How content is becoming the new performance layer
✅…
Ep. 66 | Lena Grotticelli (TAG24 News): The Future of Publisher Monetization, AI & Affiliate Marketing
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In this episode of the Performance Marketing Spotlight, Marshall Nyman sits down with Lena Grotticelli, VP of Partnerships at TAG24 News, to discuss the changing relationship between publishers, brands, and affiliate marketing.
Lena shares her unconventional path from musical theat…
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