Why "We Sell Everything" Is the Hardest Position to Defend in 2026 (with Kevin Fielder from Iron Mountain Refrigeration) | Ep. 42
What does it actually look like when a small distributor decides to go deep on one product instead of wide across a whole market? That's the question at the center of this episode. Kyler Nixon sits down with Kevin Fielder from Iron Mountain Refrigeration & Equipment, a Wisconsin-based commercial re…
No Money In The Bank, Just Assets And A Dream (with Nick Muscari from Factory Cleaning Equipment) | Ep. 43
Four months before the call that nearly ended it, Nick Muscari's company was the one getting praised at every weekly meeting. Great gross margin. Strong cash flow. The favorite little side company. Then the parent distributor collapsed, the assets went to a competitor, and Factory Cleaning Equipmen…
Four Acquisitions. Three E-Commerce Platforms. One Team to Figure It Out. (with John McMillian from Solve Industrial Motion Group) | Ep. 44
Most manufacturers know what they sell. Solve Industrial Motion Group is in the middle of figuring out how to tell people everything else they can do. VP of Marketing John McMillian joins Kyler Nixon to talk through a pivotal moment: Solve acquired four companies in roughly 60 days in 2025, shifted…
When Nobody's Selling Parts Online, That's the Opportunity (with Jeff Hedrick from Keep Supply) | Ep. 45
Most B2B distributors compete on price, availability, and assortment. Keep Supply took a different bet: that the technicians turning wrenches in refrigeration facilities care about brand, vibe, and experience just as much as anyone shopping at a grocery store.
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Kyler Nixon sits down with Jeff Hedr…
Behind Every B2B Buyer Is a B2C Buyer (with Isaac Ransom from Epik Workwear) | Ep. 46
Most people treat B2B and B2C marketing like two different sports. Kyler Nixon opens this one by admitting he loves pushing buttons on that exact idea, and his guest agrees they're far more similar than different. Isaac Ransom of Epik Workwear studied economics, not marketing, and that outsider vie…
The Business He Wasn't Even Looking to Buy (with Kyle Brown from 1877ForParts.com) | Ep. 47
Kyle Brown wasn't looking to buy a business. He was building a consulting practice, working through his LinkedIn contacts, and reached out to two owners he'd once tried to acquire a company from years earlier. A few conversations later, they asked him a different question: did he want to just buy t…
Your E-Commerce Strategy Should Fit on One Page (with Stacy Hanks from SureWerx) | Ep. 48
Nobody funds a strategy they can't repeat back to you. That's the problem Stacy Hanks set out to solve, and it started long before e-commerce. Her time at Altria taught her that simple frameworks and clearly articulated goals make execution easy. Then she moved into digital commerce, where the word…
What Amazon Strips Out Of A Certified Product (with Greg Raece from Online Metals) | Ep. 49
Raw materials break most e-commerce assumptions. One alloy comes in dozens of shapes, lengths, and certification states, and a 20-foot bar weighing thousands of pounds doesn't drop neatly into a 3PL warehouse. Kyler Nixon sits down with Greg Raece of Online Metals to talk through what happens when …
Ten Years In And You Don't Actually Know How To Market (with Mark Roskowske from PierTech Systems) | Ep. 50
Organic traffic is falling thirty to forty percent across multiple industries, but the raw number of leads looks about the same. That combination is strange enough to stall a marketing team for a quarter. Mark Roskowske has now watched it happen from inside three different businesses, and his read …
Everybody Has Teeth: Why We've Sold One Thing For 60 Years (with Justin Woycke from Wipeco) | Ep. 51
Everybody has teeth, so everybody needs a dentist. That's how Justin Woycke explains the wiping rag business: there's always going to be oil, grease, water, and spills, so the product is never going away. Kyler Nixon opens by making the case that niche distributors focused on a single product categ…
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