# Ju Rhyu

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A Hero's Journey

What does it take to build a brand that stands out as a Hero? How does the Hero’s story inspire us and bring about positive impact in the world around us? Listen now as Ju Rhyu shares with Phillip some of her Hero’s journey in building Hero Cosmetics! Standout Success {00:02:47} Ju knew that acne …

Ju Rhyu Had A $630MM Exit. Is She Happy Now?

It's one of the biggest, most remarkable exits I'm aware of in ecommerce: in 2022, Hero Cosmetics sold for $630M. So in this episode, I brought Hero's co-founder and former CEO, Ju Rhyu, on to the show to talk about how in the world they accomplished such a big outcome, what she's up to now, and w…

Securing a $630M life-changing acquisition, with Ju Rhyu from Hero Cosmetics

This is Ju Rhyu for Female Startup Club. Hi everyone and welcome back to the show! It’s Doone here, your host and hype girl! Every week on the Female Startup Club podcast I interview some of the world’s most successful founders and women in business to understand their blueprint to success. And tod…

Getting to a Successful Exit Featuring Ju Rhyu of Hero Cosmetics

When you’re just starting up your company, it may feel too early to be thinking about a future potential exit. But how does that exit ultimately happen? This episode features Ju Rhyu, co-founder and CEO of Hero Cosmetics, who sold her company for $630 million dollars to a strategic acquiror. Ju wil…

A Blueprint for Turning a $25k Investment Into a $100 Million Brand

Hero Cosmetics cofounder, Ju Rhyu has entered Female Founder World!  You know Hero Cosmetics for their Mighty Patch pimple stickers, an idea Ju and her cofounders spent $25,000 to launch and is now hitting $100 million revenue each year. Ju's clear on her blueprint for building a $100 million bra…

Hero Cosmetics: Ju Rhyu and Dwight Lee

The company behind the blockbuster acne fighter, Mighty Patch, was launched in 2017 with a single product sold exclusively on Amazon. It was inspired by similar patches Ju Rhyu had seen while living in Korea. Ju struggled with breakouts herself, and when she tried a patch and saw how well they work…

How this first-time founder landed a $630 million exit

When Ju Rhyu moved to South Korea for a corporate job, she noticed people unapologetically wearing hydrocolloid pimple patches on their faces — on the street, at the office, anywhere. She soon realized no one had cornered the US market yet on this skincare secret, and Hero Cosmetics was born. Rhyu …

Ju Rhyu - Creating a Cross Cultural Cosmetics Success

Ju Rhyu is the founder and CEO of Hero Cosmetics, the company behind the cult-favorite Mighty Patch that redefined acne care and became one of the most successful K-beauty exports in America. Born in Korea and raised in Seattle, Ju’s story spans continents — from her father’s entrepreneurial journe…

Mighty Patch founder Ju Rhyu

We meet the founder of Hero Cosmetics, the brand behind Mighty Patch, a skin patch that's designed to improve the appearance of acne. Patches like these have become increasingly mainstream. We hear how Ju Rhyu went from being jobless during two recessions to creating a global, best-selling product…

You're Not Wearing Enough Sunscreen, with the Founders of Vize

Shop everything in the episode HERE! Hero Cosmetics co-founder Ju Rhyu and board-certified dermatologist Dr. Aimee Paik join Julia and Sasa to announce the official launch of Vize, a $24 daily face sunscreen built for all year, not just beach season. The Vize co-founders explain SPF stacking and…