It's Time to Go Even Deeper...
In Deeper Dives, I chat with experts about how the best business communities are run.
Going beyond theory, we'll dive deep to learn real community-building lessons through short, 20-minute chats that are all signal, no noise.
Guests include community leaders like Joshua Zerkel (Asana), Monica Silve…
Community Reporting Blueprint w/ Joshua Zerkel (Asana)
Joshua Zerkel just wrapped a 7-year spell as Head of Global Engagement and Community at Asana.
Starting from zero, he led the development of a program that has grown a forum to over 600,000 members, recruited 26,000 ambassadors, and run over 900 community events–influencing almost $100 million in p…
Why Community-Led Growth is the Future of B2B Marketing
Curious about the future of B2B marketing? One spoiler: Communities remain one of its pillars. In this episode, Melinda Lee sits down with Joshua Zerkel, a seasoned community-led growth leader who has helped grow companies like Asana and Evernote, to explore how companies can shift from traditional…
Joshua Zerkel On Why 'Community' Is Essential For GTM Success
This episode of the StartWell Podcast explores the multifaceted nature of community building in business as we sit down virtually with Joshua Zerkel; a community-led growth and engagement leader who has done amazing work for technology companies operating at massive scale; including Asana and Evern…
Career Advice for Ordinary People ㅣJoshua Zerkel | EO
Career Advice for Ordinary People ㅣJoshua Zerkel
This video is Josh's career advice for ordinary people. Joshua Zerkel is head of global engagement marketing at Asana. He is not from the Ivy League but has built a successful career in Silicon Valley.
00:00 intro
00:45 The beginning of the connectin…
Career Advice for Ordinary People ㅣJoshua Zerkel | EO
Career Advice for Ordinary People ㅣJoshua Zerkel
This video is Josh's career advice for ordinary people. Joshua Zerkel is head of global engagement marketing at Asana. He is not from the Ivy League but has built a successful career in Silicon Valley. 00:00 intro00:45 The beginning of the connecting…
Cracking The Community Code with Joshua Zerkel
In this episode of the CLG Journal podcast, David talks with Joshua Zerkel, the author of a brand new book, The Community Code. Josh is also the Head of Marketing & Community at Gradual. You will learn more about his book, some ideas about where community teams should sit, how to setup community te…
Building Community that Drives Business with Joshua Zerkel
In this episode, I'm joined by Joshua Zerkel – community strategist, former Evernote ambassador turned community leader, and author of The Community Code – for a conversation about what it really takes to build community that drives business outcomes.
Joshua's path is anything but typical. He star…
Stop Hiding Community in the Wrong Department | Community ROI with Joshua Zerkel
“We need to stop saying community can do everything and start defining what it is uniquely built to do.”
In this episode, we discussed why community should stop being treated as a “nice-to-have” support function and become a strategic business layer that connects the entire customer journey, in pa…
"Treat Community Like a Marketing Channel"
Treating community like another marketing channel sounds logical. But it can prevent your community from delivering much of its value. Joshua Zerkel, Head of Marketing and Community at Gradual and author of The Community Code, joins Seth Resler to unpack his bad advice: “Treat community like a mark…
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