# Joel Alpert

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Consumer behavior, email open rates, promotions, brand positioning and more.

In this June 2021 episode of the SowGrow Marketing Council Podcast, experts discuss trends in consumer behavior, email deliverability changes that will impact open rates, employee engagement resources, sales compensation plans, how to ensure you get your promotional products on time, including prod…

Sales Leadership Strategies, Speaking Tips, Split Testing, Social Media Maintenance, Author Agreements and More!

In this December 2021 episode of the SowGrow Marketing Council Podcast, experts discuss strategies for effective sales managers, speaking tips, split testing benefits, social media maintenance for the new year, author agreements and more. Experts include: Stephanie Richards, SowGrow PR, Scott Sieg…

Email Marketing Tips, Sales Forecasting, Brand Strategy, Social Media and more.

In this February 2022 episode of the SowGrow Marketing Council Podcast, experts discuss strategies for email marketing, sales forecasting, brand management, communications, social media marketing, and more. Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Yanna…

Website Redesigns, Ongoing Education for Sales Teams, Effective Speaking Tips and more.

In this March 2022 episode of the SowGrow Marketing Council Podcast, experts cover website redesigns, shifting from sales training to ongoing sales team education, leveraging emotion in your speaking, helping clients embrace change, writing tips, and more.   Experts include: Kriston Sellier, id8, …

SGMC: Updating crisis communication plans, sales success strategies, gaining media coverage, and more.

In this May 2022 episode of the SowGrow Marketing Council Podcast, experts discuss how to update a crisis plan, sales success strategies, gaining media coverage, successful pitching strategies, social media marketing, best practices for website contact forms for email marketing, tips for engagement…

SGMC: How to read an editor’s mind, using video marketing in the customer journey, crafting effective hashtags, and more.

In this June 2022 episode of the SowGrow Marketing Council Podcast, experts discuss the importance of being patient and curious when creating a new marketing strategy, using video marketing in the customer journey, crafting effective hashtags and how to read an editor's mind, business coaching and …

SGMC: Sales strategy, branding, client management and social media engagement

In this January 2023 episode of the SowGrow Marketing Council Podcast, experts discuss sales preparation, client strategy, social media engagement, branding and more. Experts include Scott Siegel, Momentum CPG, Sarah Stewart, SowGrow PR, Rebecca Brizi, management consultant and Joel Alpert, MarketP…

Onboarding Culture, Authenticity, Strategic Planning & Email Deliverability

In this episode of the SowGrow Marketing Council, experts discuss client communication strategies, authenticity in branding, email deliverability best practices, boilerplates and more.  Experts include Stephanie Richards, SowGrow PR; Rebecca Brizi, Management Consultant and author; Yanna-Torry Asp…

Direct marketing successes, SEO strategies, video marketing and more.

In this episode of the SowGrow Marketing Council, experts share how direct marketing can differentiate your business, keyword strategies for website performance, the value of video marketing, public relations strategy and more. Experts tips from Stephanie Richards, SowGrow PR; Joel Alpert, MarketP…

Strategy > Branding > Marketing: Are you running Down The Hallway Blindfolded?

Want to know one of the most empty words in business today? Strategy.  In so many executive meetings, it’s often operational tactics that take center stage. And to be honest, when it comes to market strategy sessions, if you look around the room, many people are doing “real” work … like responding …