# Heather Crabtree
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Welcome to Built to Flow
Welcome to Built to Flow: the podcast for seasoned entrepreneurs and service providers who are ready to grow their business in alignment with their life.
In this trailer episode, host Heather Crabtree, business strategist, 3x founder, and creator of the Built to Flow Framework, shares the evolution…
Foundations 1: The Problem with Traditional Business Growth (and a Better Way Forward)
Traditional business advice often promises freedom—but leaves entrepreneurs exhausted, misaligned, and questioning if they’re doing something wrong. In this first episode of the Foundations Series of Built to Flow, Heather Crabtree unpacks why traditional growth models don’t reflect real life—and s…
Foundations 2: Why Your Business Needs Seasons
Most business advice is built on the myth of linear growth: always be scaling, always be visible, always do more. But the truth is—growth isn’t constant, it’s seasonal.
In this second episode of the Foundations Series of Built to Flow, Heather Crabtree breaks down why every business needs seasons o…
Foundations 3: How to Identify Your Current Business Season
Ever wonder why you’re doing all the right things in business—posting consistently, networking, pushing for growth—yet something still feels off? The problem isn’t always your strategy. Often, it’s that you’re working against the season you’re actually in.
In this third episode of the Foundations S…
Foundations 4: The Six Core Business Focus Areas
When your business feels chaotic, it’s usually not because you need to do more—it’s because you don’t know where to focus.
In this fourth episode of the Foundations Series of Built to Flow, Heather Crabtree introduces the six core focus areas that every business has: Strategic Planning, Business Mo…
Foundations 5: The ALIGN Method
Have you ever set big goals for your business—only to feel stuck on what to actually do next? That gap between clarity and action is where most entrepreneurs get lost.
In this fifth episode of the Foundations Series of Built to Flow, Heather Crabtree introduces the ALIGN Method, a five-step process…
Foundations 6: Building Your Business Flow Map
What if your business had a roadmap that actually flexed with your life—instead of forcing you into someone else’s plan?
In this final episode of the Foundations Series of Built to Flow, Heather Crabtree shows you how to bring everything together with your Flow Map: a living, season-aligned roadmap…
Ep. 021: Heather Crabtree: How to be a Savvy Business Owner
When I first started the podcast, one of the reasons I wanted to interview others in business was to learn how they were designing a business and life on their terms. After all, it was only a few years ago that I took the leap to leave a cushy and secure job to begin a journey of redesigning my own…
Ep. 053: Heather Crabtree: How to be a Savvy Business Owner
When I first started the podcast, one of the reasons I wanted to interview others in business was to learn how they were designing a business and life on their terms. After all, it was only a few years ago that I took the leap to leave a cushy and secure job to begin journey of redesigning my own l…
65: How Life Breaks Your Business (And What You Build Next) with Heather Crabtree
I chat with Heather Crabtree from HeatherCrabtree.com about what happens to your business identity when life forces a full stop -- cancer, grief, burnout, starting over. She breaks down her Build to Flow framework and the four business seasons (expansion, integration, contraction, recalibration) th…
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