# Cheri Tree

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Where Purpose, Influence, and Business Align with Sebastian Cruze

People need to be heard and understood, and when that level of connection is present, it creates the foundation for powerful business relationships. In this episode, Sebastian Cruze, Founder of DreamTeam100.ai, walks us through his mission of raising consciousness across the United States through …

Why Connection Is the Foundation of Every Great Business with Ryan Lang

Why Connection Is the Foundation of Every Great Business with Ryan Lang Most businesses don't fail because of bad products. They fail because the people running them skip the foundation and go straight for the tactic. In this episode, Ryan Lang, CEO of Empire Partners and host of the Path to Mast…

Why Great Marketing Starts With Understanding People with Willa Kammerer

Why Great Marketing Starts With Understanding People with Willa Kammerer What if the reason your funnel isn't working has nothing to do with your offer, and everything to do with your messaging? In this episode, Willa Kammerer, founder of Firestarter Funnels, explores what happens when personalit…

Influence Isn't What You Think It Is with Michael Bernoff

Influence Isn't What You Think It Is with Michael Bernoff You don't have to live the life you currently have if you talk and think differently. Today, Michael Bernoff, President and Founder of the Human Communications Institute and a recognized leader in the personal and professional development …

Why People Buy: The BANKCODE® Explained with Cheri Tree & Esther Wildenberg

Why People Buy: The BANKCODE® Explained with Cheri Tree & Esther Wildenberg Opposites attract—and sometimes attack—but matching codes create powerful, lasting bonds. In this very special episode, I'm sharing the mic with my wife, Esther Wildenberg, as we dive into the story of how we met and how …

How to Get Out of Your Head and Into Your Vision with Niko Arapkiles

Most people have a vision. They just don't know how to get it out of their heads and into their lives. In this episode, Niko Arapkiles, Founder of Vision Espresso and host of the Just Grow podcast, shares how he went from affiliate marketing and paid ads to building an AI-powered clarity framework…

How BANK® Helped Me Sell Out Luxury Retirement Communities with Alfred Schrader

What if the secret to selling luxury senior living wasn't a better pitch, but a deeper understanding of who was sitting across from you? In this episode, Alfred Schrader, Sales Director at Clearwater Living, shares how he discovered the BANK® Methodology eight years ago and used it to sell out lux…

Shaping the Future of Technology Through BANK® with Omar Sayed

What if personality science became a foundational layer of every technology platform ever built? In this episode, Omar Sayed, founder of Brain Holdings and a seven-year advisor, tech architect, and patent collaborator for Codebreaker Technologies, shares how he helped build the very first AI mode…

What Do People Feel When They're Around You with Travis Brady

Influence is not what people think about you. It is what they think and feel about themselves when they are around you. In this episode, Travis Brady, personal brand alchemist and founder of the Arizona Brotherhood, shares how 20 years in coaching, a transformative divorce, and a mountain-top mome…

What AI Agents Actually Do and Why Entrepreneurs Need to Know Now with Brad Hart

What happens when a man who made a million dollars in a month realizes money was never the point? In this episode, Brad Hart, founder of Optimus, shares how a 106% hedge fund return led him to a deeper question about purpose, and how he is now building AI agent systems designed to transition human…