(Most) Data Teams Are a Waste of Resources with Blake Burch
Data teams often emerge from executive FOMO – chasing AI trends or vague "data-driven" aspirations, but Blake Burch, AI & Data Leader, reveals most remain stuck in setup mode, creating dashboards nobody uses. Team members rarely understand how their work impacts business outcomes, leading to data g…
TAKEAWAYS - (Most) Data Teams Are a Waste of Resources with Blake Burch
Data teams often emerge from executive FOMO – chasing AI trends or vague "data-driven" aspirations, but Blake Burch, AI & Data Leader, reveals most remain stuck in setup mode, creating dashboards nobody uses. Team members rarely understand how their work impacts business outcomes, leading to data g…
Scrappy to Strategic: Erik Episcopo on Building SEO Systems, Navigating AI Shifts, and a Growth Mindset
In this episode of The Long Game Podcast, David Khim interviews Erik Episcopo, SEO Manager at Wiz, one of the fastest-growing cloud security companies (recently acquired by Google). Erik shares his unconventional career path, from answering a Craigslist ad while in Taiwan to building high-scale SEO…
Kitchen Side: Can vs Should in Automation
In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on one key question: “What should we automate?” The discussion unfolds into a broader examination of agency culture, strategic thinking, and the nuanced costs of automation. They share personal experiments—f…
A Million Tiny Whispers: The Psychology of AI Discovery & Digital PR with Logan Freedman
In this episode of The Long Game Podcast, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of SEO in the AI era, particularly the rise of GEO (Generative Engine Optimization) and how it’s changing everything from keyword strategy to…
Media Strategy, Ad Tech, and the Future of Search with Michael Walrath (Yext)
In this episode of The Long Game Podcast, David Ly Khim interviews Michael Walrath, CEO and Chairman of Yext. Known for building and exiting multiple companies—including RightMedia and Moat—Michael shares how Yext evolved from a local lead-gen platform to a digital presence powerhouse. He dives dee…
Answer Engine Optimization Strategies & Tactics with Nick Lafferty and Josh Blyskal (Profound)
In this episode of The Long Game Podcast, Alex Birkett speaks with Nick Lafferty (Head of Marketing) and Josh Blyskal (AI Strategist) from Profound, an AI visibility platform focused on answer engine optimization (AEO). They explore the shift from SEO to AEO, where brands must optimize for AI-drive…
AI as the New Front Door to Brands, Solution Marketing, and Why Your Promise Beats Your Product with Johann Wrede (UserTesting)
In this episode of The Long Game Podcast, David Khim sits down with Johann Wrede, Global CMO at UserTesting, to explore how AI is reshaping brand perception, the role of the modern CMO, and why truly customer-centric marketing still comes down to diet and exercise.
They discuss why AI has become t…
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