OVER DEZE AFLEVERING
The problem with data-driven marketing goes beyond dashboards. Marketing strategist, analyst, and partner of The Commercial Works, Robert van Ossenbruggen explains why better decisions start with context, evidence, and better business questions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-problem-with-data-driven-marketing © 2026, NinjaCat
▶️ YouTube: https://www.youtube.com/playlist?list=PLymj8A44_CLF6ZtLChtopftqlvLty0EQs
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OUDE AFLEVERINGEN ZOEKEN
Zoek naar eerdere afleveringen van What Gets Measured.
ANDERE AFLEVERINGEN IN DEZE PODCAST
Luke Ambrosetti, Principal Industry Architect for Marketing at Snowflake, unpacks what actually makes a marketing stack AI-ready. Hitting on topics like data ownership, semantic layers, and addressing core concepts like business alignment, this conversation explores why modern marketing teams need …
Eric Tilbury, Head of Programmatic at Inuvo, shares a candid look at programmatic advertising—how incentives shape outcomes, where campaigns go wrong, and how to buy smarter.
SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-what-are-your-really-buying-in-programmatic
In this episode, you'll learn…
Marketing performance dashboards should be more than a collection of charts. With data scattered across countless platforms, most teams are left with disconnected metrics and unclear insights. Tim Shea, founder and CEO of Latticework Insights, talks about the real power of dashboards, turning data …
Find out how insights buried in qualitative data can be spun into quantitate gold, why average ratings and NPS numbers are misleading, and how to respond to reviews the right way in our chat with RightResponse CEO and co-founder, George Swetlitz.
SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-to-…
Marketing AI agents are transforming how teams turn data into action. In this episode, Sandra Oono-Thomas—VP of Enterprise Growth & Digital Commerce at Daye North America—shares how her background in data and e-commerce helped her team move from spreadsheets to AI-driven, proactive marketing st…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van NinjaCat, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
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