Why Treating Returns as a Cost Center Is the Problem (Ricardo Morgado)

Most companies still treat returns as a cost center — and Ricardo Morgado makes the case that this framing is itself the problem.

In this episode of We Built It Because We Had To, host Jonathan W. Buckley is joined by Ricardo Morgado of Getloopos, the company building LoopOS — an operations layer for circular commerce inside enterprise retail. They get into what Ricardo actually saw inside enterprise operations that convinced him the existing tools couldn't be fixed, what he believed about the ops layer of circular commerce that others weren't saying out loud, and the story of the first enterprise that said yes to LoopOS before the product was proven. Ricardo also talks about the reality of selling into enterprise without an established category name, the moment that came closest to stopping Getloopos completely, and the unglamorous daily work behind making item-level decisioning real at enterprise scale. The conversation closes on his five-year view: does circular commerce become its own software category the way ERP did, or get absorbed into something else — and the one thing he wishes someone had told him before building in this space.

Watch the full episode on YouTube: https://www.youtube.com/watch?v=FbC0pO9zDYs

Learn more about Getloopos: https://www.getloopos.com/
Connect with Ricardo Morgado on LinkedIn: https://www.linkedin.com/in/rmloopos/

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