9 januari 2024

OVER DEZE AFLEVERING

17. Long-Term vs. Short-Term Content: Which Do You Choose?

In a world of short attention spans, which content reigns supreme? Fara and I dig into the merits of both long- and short-form content, how to decide which one to use, and how one can support the other.

Meet Fara

Fara Rosenzweig, Head of Content Marketing at WorkRamp and Founder of The Content Coach—and brings over 20 years of content experience. Her love for storytelling has earned her an Emmy Award, and she's been featured in many publications. When not wordsmithing or talking about learning and development, you'll find her globe-trotting while logging miles for her next half marathon.

Connect: LinkedIn

Meet your host, Jessica

Jessica is the founder and CEO of Echeveria Organic, podcast host, published author, and anti-diet and mental wellness advocate. She’s been featured in top publications including Forbes and Entrepreneur and is on a mission to amplify the reach of mental health champions through authentic and intentional content strategy.

Connect: Echeveria Organic | Instagram | LinkedIn

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20. Carving a Niche in the Men’s Mental Health Space

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The men’s mental health space is a growing niche and Owen shares with us some of the ways he’s built his organization, EVRYMAN, through organic marketing. Tune in for some thoughts on the impact of referral marketing and getting your messaging right. Meet Owen Owen March is the founder of EVRYMAN a…

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18. The Power of Lived Experience for Eating Disorder Recovery Marketing

16 januari 2024

Jason is the perfect example of someone who talks the talk and walks the walk—and that comes through in his approach to organic marketing. Tune in as we talk about how he taps into the community to create content that resonates and connects with their audience and why this is so important in the ea…

00:22:19

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19. Integrating Mental Wellness Trends Into Your Content

30 januari 2024

There’s always a new trending topic in mental wellness but how do you thoughtfully and effectively integrate that into your content? That’s what Christine shares with us on this episode. While she leads the in-app content strategy for Aura, her insights are very important for those of us creating c…

00:32:54

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16. The Undeniable Benefits of Outsourcing Your Marketing

16 maart 2023

Expedite your results, work within your budget and SO much more by outsourcing your marketing needs—whether you're replacing your entire team or just focusing on a specific aspect of your strategy. You may have thought about some of these benefits, but there are a few I bet you haven't, so tune in …

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Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Jessica Thiefels, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.