Why Your Customer Data Is Lying to You (and What to Do About It) (AUDIO)

If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are breaking down — and how simulated sentiment is helping leaders finally get high-fidelity signals fast enough to matter.

 

Guest Introduction: Jeremy Greenberg is the founder of CrowdWave AI, a research innovation company combining data, AI, and human expertise to simulate sentiment from hard-to-reach audiences. Before launching CrowdWave, Jeremy led research and analytics at DraftKings and spent more than a decade running Avenue Group, a primary research firm supporting private equity diligence. His work focuses on uncovering what customers really think — beyond what they say in a survey — to help leaders make more confident, data-backed decisions.   Key Takeaways:

• The problem isn’t research — it’s access.
• AI isn’t replacing human research — it’s unlocking missing layers.
• CEOs aren’t resistant to insight — they’re overwhelmed by the friction.
• Trust is built through shared beliefs, not time.
• Speed to function is becoming the new competitive advantage.

 

Chapter Markers: 00:00 – Why research with niche audiences breaks down 00:31 – Welcome to This Time, It Landed 01:18 – Introducing Jeremy Greenberg of CrowdWave AI 01:43 – How CrowdWave uses AI, data & human expertise 02:18 – Attracting the wrong-fit client 03:40 – The communication friction at the C-suite level 04:50 – Why Jeremy built CrowdWave 06:17 – What AI can reveal that surveys can’t 07:57 – The behavior layer that research often misses 09:45 – Human bias vs AI simulation 11:40 – Why niche audiences are so hard to reach 13:20 – Reducing internal echo chambers 14:54 – What AI adds beyond traditional research 16:20 – Speed vs accuracy: what really matters 18:03 – Finding the belief system behind the business 19:22 – Why organizations avoid research 20:56 – The trust layer in decision-making 23:13 – The real challenge: finding the right people 25:14 – The fidelity problem in customer data 26:25 – Jeremy’s concerns about “replacing humans”   Keywords: CrowdWave AI, simulated sentiment, customer research, market research innovation, B2B insights, AI-assisted research, executive decision-making, niche audiences, behavioral prediction, messaging clarity, Michael Liebowitz, This Time It Landed podcast, neuroscience and messaging, product testing, brand positioning, customer sentiment analysis.