OVER DEZE AFLEVERING
Facebook has a buried feature that allows you to Optimize Text Per Person. It's not the Multiple Text Options or Dynamic Creative. This is different. Here's what it is and how it can be used...
Engels
Verenigde Staten
IN DEZE AFLEVERING
TRANSCRIPTIE 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OUDE AFLEVERINGEN ZOEKEN
Zoek naar eerdere afleveringen van The Pubcast with Jon Loomer.
ANDERE AFLEVERINGEN IN DEZE PODCAST
To mark 15 years since a layoff turned into JonLoomer.com, Jon sets aside the usual solo format for a rare interview with longtime teammate Luke Elliott. It's a blast from the past, but really a conversation about change: how Jon went from the complicated-targeting guy to preaching simplicity, why …
One of the most popular myths in Meta advertising is that the conversion numbers are made up. But Meta only knows about a purchase because your event fired, which means the real problem is almost never fabricated results, it's advertisers who don't understand what their conversions actually mean. J…
Two 15-year anniversaries fall the same month, a second layoff and the launch of JonLoomer.com days later. These episodes usually stay locked on Meta advertising, but a long drive to move the youngest son into college makes room to look back. Jon tells the origin story behind the brand, from repeat…
Incremental attribution reports only the conversions your ads actually caused, and most advertisers would be better off making it their default. But standard attribution isn't the real problem, it's the advertisers who take inflated view-through results at face value and scale on them anyway. Jon e…
Value rules are one of Meta's most useful newer features, letting you nudge bids up or down instead of restricting your audience outright. But advertisers reach for them far too often, and because value rules deliberately raise costs. Jon lays out the two questions that separate a necessary value r…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Jon Loomer, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
BEWERKEN
Bedankt voor uw hulp bij het up-to-date te houden van de podcast-database .
