1
00:00:00,000 --> 00:00:00,936
Hey!
2
00:00:00,936 --> 00:00:03,096
Eric from PromoPilot here.
3
00:00:03,096 --> 00:00:03,864
Well.
4
00:00:03,864 --> 00:00:04,128
.
5
00:00:04,128 --> 00:00:04,392
.
6
00:00:04,392 --> 00:00:05,160
kinda.
7
00:00:05,160 --> 00:00:07,416
This AI is speaking for me.
8
00:00:07,416 --> 00:00:18,408
My podcast platform has a new feature that turns blog posts into audio content and so I figured I would give it a shot since I produce content at the PromoPilot blog more frequently than podcast content.
9
00:00:18,408 --> 00:00:24,288
Depending on how this is received, I may convert more blog posts to audio content like this episode.
10
00:00:24,288 --> 00:00:26,376
If you hate it, I want to know.
11
00:00:26,376 --> 00:00:29,952
You can reach out to me at info@promopilot.io.
12
00:00:29,952 --> 00:00:36,072
I hope you enjoy this piece about logistics and how one company is serving the promo space specifically.
13
00:00:36,072 --> 00:00:37,488
Here we go.
14
00:00:37,488 --> 00:00:37,752
.
15
00:00:37,752 --> 00:00:38,016
.
16
00:00:38,016 --> 00:00:43,008
Most distributors outsource logistics so they can stay focused on sales and marketing.
17
00:00:43,008 --> 00:00:47,928
But fulfillment is more than a background process—it’s what keeps customers happy.
18
00:00:47,928 --> 00:00:52,392
A poor delivery experience can undo all the effort you put into the sale.
19
00:00:52,392 --> 00:00:57,912
That’s why it’s so important to understand the difference between third-party and fourth-party logistics,
20
00:00:57,912 --> 00:01:00,288
and how to choose the right partner.
21
00:01:00,288 --> 00:01:04,032
So let’s start with third-party logistics, or 3PLs.
22
00:01:04,032 --> 00:01:08,376
A 3PL is a company that handles logistics operations for you.
23
00:01:08,376 --> 00:01:13,344
They take care of warehousing, inventory, picking and packing orders, and shipping.
24
00:01:13,344 --> 00:01:18,696
Many also offer extras like kitting, light assembly, or inventory management.
25
00:01:18,696 --> 00:01:23,328
In other words, they become your outsourced warehouse and shipping department.
26
00:01:23,328 --> 00:01:29,352
You save the cost of running your own warehouse and get the benefit of their logistics expertise and better shipping rates.
27
00:01:29,352 --> 00:01:33,648
Of course, there are challenges that come with traditional 3PLs.
28
00:01:33,648 --> 00:01:35,664
The first is rigidity.
29
00:01:35,664 --> 00:01:39,840
As many of them grow,they start to resemble mini-Amazons,
30
00:01:39,840 --> 00:01:43,080
built for high-volume,standardized operations.
31
00:01:43,080 --> 00:01:47,232
That leaves little room for flexibility if your business has unique needs.
32
00:01:47,232 --> 00:01:50,040
The second challenge is customization.
33
00:01:50,040 --> 00:01:53,880
Most 3PLs don’t want to bother with branded packaging,
34
00:01:53,880 --> 00:01:58,104
special inserts,or anything that doesn’t fit their standard process.
35
00:01:58,104 --> 00:02:01,848
And if they do allow it, it usually comes with significant fees.
36
00:02:01,848 --> 00:02:08,352
For promotional distributors,that lack of flexibility in packaging and presentation can be a real problem,
37
00:02:08,352 --> 00:02:12,216
because the unboxing moment is part of the marketing experience.
38
00:02:12,216 --> 00:02:15,096
Another challenge is handling hybrid orders.
39
00:02:15,096 --> 00:02:21,024
Our industry is full of them—orders that combine stocked items with print-on-demand or decorated products.
40
00:02:21,024 --> 00:02:25,944
Most 3PLs are not set up to handle production and fulfillment together,
41
00:02:25,944 --> 00:02:30,600
so distributors end up splitting orders or managing two different workflows.
42
00:02:30,600 --> 00:02:33,840
International fulfillment can also be a headache.
43
00:02:33,840 --> 00:02:37,992
If your 3PL doesn’t have overseas warehouses or partners,
44
00:02:37,992 --> 00:02:41,688
you’re stuck shipping everything from one domestic facility.
45
00:02:41,688 --> 00:02:46,152
That leads to long transit times, higher costs, and customs issues.
46
00:02:46,152 --> 00:02:51,000
Without a network of multiple nodes, global growth becomes complicated.
47
00:02:51,000 --> 00:02:53,424
And then there’s the issue of metrics.
48
00:02:53,424 --> 00:02:58,128
Many 3PLs are optimized for business-to-consumer ecommerce,
49
00:02:58,128 --> 00:03:01,248
where fast inventory turnover is the goal.
50
00:03:01,248 --> 00:03:05,952
But in a company store program, turnover isn’t the only measure of success.
51
00:03:05,952 --> 00:03:11,184
Sometimes the value is in having a large catalog of SKUs ready to ship on demand,
52
00:03:11,184 --> 00:03:13,968
even if each SKU doesn’t move quickly.
53
00:03:13,968 --> 00:03:17,400
That nuance often gets lost with traditional providers.
54
00:03:17,400 --> 00:03:19,608
Finally, location matters.
55
00:03:19,608 --> 00:03:26,640
If a 3PL is tied to one or two warehouses,it limits your ability to cut freight costs or improve delivery times.
56
00:03:26,640 --> 00:03:30,120
Freight is often one of the biggest costs in a program,
57
00:03:30,120 --> 00:03:34,968
so being able to fulfill closer to the end customer can make a major difference.
58
00:03:34,968 --> 00:03:39,912
This is where fourth-party logistics, or 4PLs, enter the picture.
59
00:03:39,912 --> 00:03:42,888
A 4PL plays a much bigger role.
60
00:03:42,888 --> 00:03:49,104
Instead of just handling storage and shipping, a 4PL manages the entire supply chain on your behalf.
61
00:03:49,104 --> 00:03:53,616
They might coordinate multiple 3PLs,negotiate with carriers,
62
00:03:53,616 --> 00:03:57,360
oversee transportation,and provide analytics.
63
00:03:57,360 --> 00:04:04,416
Think of it this way: a 3PL runs the warehouse,while a 4PL orchestrates the entire logistics strategy.
64
00:04:04,416 --> 00:04:08,520
In many cases, 4PLs don’t even own warehouses or trucks.
65
00:04:08,520 --> 00:04:15,168
Their value is in coordinating all the pieces,acting as your single point of contact and your logistics advisor.
66
00:04:15,168 --> 00:04:18,696
Now, let’s bring this down to earth with a real-world example.
67
00:04:18,696 --> 00:04:24,696
When I was working on the distributor side,I was actively searching for a partner who could play this kind of role.
68
00:04:24,696 --> 00:04:29,520
Recently, I was introduced to a company in our industry that really gets it.
69
00:04:29,520 --> 00:04:31,128
They’re called Xpedite.
70
00:04:31,128 --> 00:04:34,968
And just to be clear, this isn’t a sponsored mention.
71
00:04:34,968 --> 00:04:37,344
I don’t have an arrangement with them.
72
00:04:37,344 --> 00:04:41,856
I just think it’s worth sharing because they operate in a way that’s rare to find.
73
00:04:41,856 --> 00:04:46,752
Xpedite positions itself somewhere between a 3PL and a 4PL.
74
00:04:46,752 --> 00:04:51,096
They provide the physical warehousing and distribution like a 3PL,
75
00:04:51,096 --> 00:04:56,232
but they also step into a consultative,solution-oriented role like a 4PL.
76
00:04:56,232 --> 00:05:00,960
The best way to describe them is as a fulfillment agency for promo distributors.
77
00:05:00,960 --> 00:05:02,880
So what makes them different?
78
00:05:02,880 --> 00:05:05,136
First, flexibility.
79
00:05:05,136 --> 00:05:10,776
They’ll accommodate custom packaging, branded boxes, special inserts, even gift wrapping.
80
00:05:10,776 --> 00:05:15,360
They understand how important the unboxing experience is in our industry,
81
00:05:15,360 --> 00:05:17,544
and they’re willing to support it.
82
00:05:17,544 --> 00:05:19,872
Second, hybrid fulfillment.
83
00:05:19,872 --> 00:05:23,448
Xpedite integrates production with distribution.
84
00:05:23,448 --> 00:05:27,576
They have in-house digital printing and embroidery capabilities,
85
00:05:27,576 --> 00:05:33,408
so a print-on-demand product can be produced and shipped alongside inventory items in a single order.
86
00:05:33,408 --> 00:05:36,360
That solves a huge problem for distributors.
87
00:05:36,360 --> 00:05:38,424
Third, global reach.
88
00:05:38,424 --> 00:05:40,656
Xpedite operates in the U.
89
00:05:40,656 --> 00:05:41,304
S.
90
00:05:41,304 --> 00:05:44,544
and Canada, but they also have partners overseas.
91
00:05:44,544 --> 00:05:51,048
That means they can do in-country fulfillment,reducing shipping costs and delivery times for international customers.
92
00:05:51,048 --> 00:05:56,472
Instead of juggling multiple 3PLs, you let Xpedite coordinate the global network.
93
00:05:56,472 --> 00:05:59,304
Fourth, they support special projects.
94
00:05:59,304 --> 00:06:02,472
If you need to assemble hundreds of kits for an event,
95
00:06:02,472 --> 00:06:05,760
or launch a direct mail campaign,they’ll take that on.
96
00:06:05,760 --> 00:06:10,152
They can handle one-off projects right alongside day-to-day fulfillment.
97
00:06:10,152 --> 00:06:13,632
And finally, they offer dedicated support.
98
00:06:13,632 --> 00:06:19,872
Each account has an operations manager,and they use a ticket system to ensure requests don’t fall through the cracks.
99
00:06:19,872 --> 00:06:24,240
That kind of hands-on approach is how they maintain boutique service,
100
00:06:24,240 --> 00:06:28,032
even as clients scale up or go through peak seasons.
101
00:06:28,032 --> 00:06:31,800
To give you a sense of their perspective,I asked Laura Harper,
102
00:06:31,800 --> 00:06:35,184
Xpedite’s Owner and President,a few questions.
103
00:06:35,184 --> 00:06:38,904
When I asked what makes them different from a typical 3PL,
104
00:06:38,904 --> 00:06:44,856
she said,“One partner with endless solutions versus fitting into a box of set capabilities.
105
00:06:44,856 --> 00:06:49,104
Most 3PLs don’t want or understand the promo industry.
106
00:06:49,104 --> 00:06:53,304
They want barcoded products, which is never going to happen in this industry.
107
00:06:53,304 --> 00:06:58,080
We already know who out there is good with promo, so it saves distributors a lot of time.
108
00:06:58,080 --> 00:07:03,048
” On hybrid orders, Laura said, “We do offer hybrid solutions for print-on-demand.
109
00:07:03,048 --> 00:07:08,424
We can work with your system to only receive the orders for stocked inventory if that’s what you want.
110
00:07:08,424 --> 00:07:14,400
” On international fulfillment,she explained,“We offer in-country services delivering regionally,
111
00:07:14,400 --> 00:07:17,016
which reduces international costs.
112
00:07:17,016 --> 00:07:24,000
” When I asked about customization,she said,“We absolutely will customize packaging and inserts however it’s requested.
113
00:07:24,000 --> 00:07:25,608
Very white glove.
114
00:07:25,608 --> 00:07:29,376
” And when I asked how they view the term 4PL,she said,
115
00:07:29,376 --> 00:07:37,416
“In layman’s terms we are a 4PL,but truly we’re an operations logistics partner assisting with global production and distribution.
116
00:07:37,416 --> 00:07:39,384
” So, what’s the lesson here?
117
00:07:39,384 --> 00:07:43,176
If you’re a distributor frustrated with your current 3PL,
118
00:07:43,176 --> 00:07:46,752
the key is to find a partner who understands your business.
119
00:07:46,752 --> 00:07:54,288
Look for responsiveness,a sense of urgency,and the willingness to listen and create solutions instead of forcing you into their system.
120
00:07:54,288 --> 00:08:00,384
Not every 3PL is equipped to do that, but companies like Xpedite are showing that it’s possible.
121
00:08:00,384 --> 00:08:02,184
That’s the big takeaway.
122
00:08:02,184 --> 00:08:06,624
Logistics is not one-size-fits-all, especially in our industry.
123
00:08:06,624 --> 00:08:11,640
Whether you choose a 3PL,a 4PL,or a hybrid partner like Xpedite,
124
00:08:11,640 --> 00:08:16,200
the right choice is the one that helps you deliver better experiences for your clients.
00:00:00,000 --> 00:00:00,936
Hey!
2
00:00:00,936 --> 00:00:03,096
Eric from PromoPilot here.
3
00:00:03,096 --> 00:00:03,864
Well.
4
00:00:03,864 --> 00:00:04,128
.
5
00:00:04,128 --> 00:00:04,392
.
6
00:00:04,392 --> 00:00:05,160
kinda.
7
00:00:05,160 --> 00:00:07,416
This AI is speaking for me.
8
00:00:07,416 --> 00:00:18,408
My podcast platform has a new feature that turns blog posts into audio content and so I figured I would give it a shot since I produce content at the PromoPilot blog more frequently than podcast content.
9
00:00:18,408 --> 00:00:24,288
Depending on how this is received, I may convert more blog posts to audio content like this episode.
10
00:00:24,288 --> 00:00:26,376
If you hate it, I want to know.
11
00:00:26,376 --> 00:00:29,952
You can reach out to me at info@promopilot.io.
12
00:00:29,952 --> 00:00:36,072
I hope you enjoy this piece about logistics and how one company is serving the promo space specifically.
13
00:00:36,072 --> 00:00:37,488
Here we go.
14
00:00:37,488 --> 00:00:37,752
.
15
00:00:37,752 --> 00:00:38,016
.
16
00:00:38,016 --> 00:00:43,008
Most distributors outsource logistics so they can stay focused on sales and marketing.
17
00:00:43,008 --> 00:00:47,928
But fulfillment is more than a background process—it’s what keeps customers happy.
18
00:00:47,928 --> 00:00:52,392
A poor delivery experience can undo all the effort you put into the sale.
19
00:00:52,392 --> 00:00:57,912
That’s why it’s so important to understand the difference between third-party and fourth-party logistics,
20
00:00:57,912 --> 00:01:00,288
and how to choose the right partner.
21
00:01:00,288 --> 00:01:04,032
So let’s start with third-party logistics, or 3PLs.
22
00:01:04,032 --> 00:01:08,376
A 3PL is a company that handles logistics operations for you.
23
00:01:08,376 --> 00:01:13,344
They take care of warehousing, inventory, picking and packing orders, and shipping.
24
00:01:13,344 --> 00:01:18,696
Many also offer extras like kitting, light assembly, or inventory management.
25
00:01:18,696 --> 00:01:23,328
In other words, they become your outsourced warehouse and shipping department.
26
00:01:23,328 --> 00:01:29,352
You save the cost of running your own warehouse and get the benefit of their logistics expertise and better shipping rates.
27
00:01:29,352 --> 00:01:33,648
Of course, there are challenges that come with traditional 3PLs.
28
00:01:33,648 --> 00:01:35,664
The first is rigidity.
29
00:01:35,664 --> 00:01:39,840
As many of them grow,they start to resemble mini-Amazons,
30
00:01:39,840 --> 00:01:43,080
built for high-volume,standardized operations.
31
00:01:43,080 --> 00:01:47,232
That leaves little room for flexibility if your business has unique needs.
32
00:01:47,232 --> 00:01:50,040
The second challenge is customization.
33
00:01:50,040 --> 00:01:53,880
Most 3PLs don’t want to bother with branded packaging,
34
00:01:53,880 --> 00:01:58,104
special inserts,or anything that doesn’t fit their standard process.
35
00:01:58,104 --> 00:02:01,848
And if they do allow it, it usually comes with significant fees.
36
00:02:01,848 --> 00:02:08,352
For promotional distributors,that lack of flexibility in packaging and presentation can be a real problem,
37
00:02:08,352 --> 00:02:12,216
because the unboxing moment is part of the marketing experience.
38
00:02:12,216 --> 00:02:15,096
Another challenge is handling hybrid orders.
39
00:02:15,096 --> 00:02:21,024
Our industry is full of them—orders that combine stocked items with print-on-demand or decorated products.
40
00:02:21,024 --> 00:02:25,944
Most 3PLs are not set up to handle production and fulfillment together,
41
00:02:25,944 --> 00:02:30,600
so distributors end up splitting orders or managing two different workflows.
42
00:02:30,600 --> 00:02:33,840
International fulfillment can also be a headache.
43
00:02:33,840 --> 00:02:37,992
If your 3PL doesn’t have overseas warehouses or partners,
44
00:02:37,992 --> 00:02:41,688
you’re stuck shipping everything from one domestic facility.
45
00:02:41,688 --> 00:02:46,152
That leads to long transit times, higher costs, and customs issues.
46
00:02:46,152 --> 00:02:51,000
Without a network of multiple nodes, global growth becomes complicated.
47
00:02:51,000 --> 00:02:53,424
And then there’s the issue of metrics.
48
00:02:53,424 --> 00:02:58,128
Many 3PLs are optimized for business-to-consumer ecommerce,
49
00:02:58,128 --> 00:03:01,248
where fast inventory turnover is the goal.
50
00:03:01,248 --> 00:03:05,952
But in a company store program, turnover isn’t the only measure of success.
51
00:03:05,952 --> 00:03:11,184
Sometimes the value is in having a large catalog of SKUs ready to ship on demand,
52
00:03:11,184 --> 00:03:13,968
even if each SKU doesn’t move quickly.
53
00:03:13,968 --> 00:03:17,400
That nuance often gets lost with traditional providers.
54
00:03:17,400 --> 00:03:19,608
Finally, location matters.
55
00:03:19,608 --> 00:03:26,640
If a 3PL is tied to one or two warehouses,it limits your ability to cut freight costs or improve delivery times.
56
00:03:26,640 --> 00:03:30,120
Freight is often one of the biggest costs in a program,
57
00:03:30,120 --> 00:03:34,968
so being able to fulfill closer to the end customer can make a major difference.
58
00:03:34,968 --> 00:03:39,912
This is where fourth-party logistics, or 4PLs, enter the picture.
59
00:03:39,912 --> 00:03:42,888
A 4PL plays a much bigger role.
60
00:03:42,888 --> 00:03:49,104
Instead of just handling storage and shipping, a 4PL manages the entire supply chain on your behalf.
61
00:03:49,104 --> 00:03:53,616
They might coordinate multiple 3PLs,negotiate with carriers,
62
00:03:53,616 --> 00:03:57,360
oversee transportation,and provide analytics.
63
00:03:57,360 --> 00:04:04,416
Think of it this way: a 3PL runs the warehouse,while a 4PL orchestrates the entire logistics strategy.
64
00:04:04,416 --> 00:04:08,520
In many cases, 4PLs don’t even own warehouses or trucks.
65
00:04:08,520 --> 00:04:15,168
Their value is in coordinating all the pieces,acting as your single point of contact and your logistics advisor.
66
00:04:15,168 --> 00:04:18,696
Now, let’s bring this down to earth with a real-world example.
67
00:04:18,696 --> 00:04:24,696
When I was working on the distributor side,I was actively searching for a partner who could play this kind of role.
68
00:04:24,696 --> 00:04:29,520
Recently, I was introduced to a company in our industry that really gets it.
69
00:04:29,520 --> 00:04:31,128
They’re called Xpedite.
70
00:04:31,128 --> 00:04:34,968
And just to be clear, this isn’t a sponsored mention.
71
00:04:34,968 --> 00:04:37,344
I don’t have an arrangement with them.
72
00:04:37,344 --> 00:04:41,856
I just think it’s worth sharing because they operate in a way that’s rare to find.
73
00:04:41,856 --> 00:04:46,752
Xpedite positions itself somewhere between a 3PL and a 4PL.
74
00:04:46,752 --> 00:04:51,096
They provide the physical warehousing and distribution like a 3PL,
75
00:04:51,096 --> 00:04:56,232
but they also step into a consultative,solution-oriented role like a 4PL.
76
00:04:56,232 --> 00:05:00,960
The best way to describe them is as a fulfillment agency for promo distributors.
77
00:05:00,960 --> 00:05:02,880
So what makes them different?
78
00:05:02,880 --> 00:05:05,136
First, flexibility.
79
00:05:05,136 --> 00:05:10,776
They’ll accommodate custom packaging, branded boxes, special inserts, even gift wrapping.
80
00:05:10,776 --> 00:05:15,360
They understand how important the unboxing experience is in our industry,
81
00:05:15,360 --> 00:05:17,544
and they’re willing to support it.
82
00:05:17,544 --> 00:05:19,872
Second, hybrid fulfillment.
83
00:05:19,872 --> 00:05:23,448
Xpedite integrates production with distribution.
84
00:05:23,448 --> 00:05:27,576
They have in-house digital printing and embroidery capabilities,
85
00:05:27,576 --> 00:05:33,408
so a print-on-demand product can be produced and shipped alongside inventory items in a single order.
86
00:05:33,408 --> 00:05:36,360
That solves a huge problem for distributors.
87
00:05:36,360 --> 00:05:38,424
Third, global reach.
88
00:05:38,424 --> 00:05:40,656
Xpedite operates in the U.
89
00:05:40,656 --> 00:05:41,304
S.
90
00:05:41,304 --> 00:05:44,544
and Canada, but they also have partners overseas.
91
00:05:44,544 --> 00:05:51,048
That means they can do in-country fulfillment,reducing shipping costs and delivery times for international customers.
92
00:05:51,048 --> 00:05:56,472
Instead of juggling multiple 3PLs, you let Xpedite coordinate the global network.
93
00:05:56,472 --> 00:05:59,304
Fourth, they support special projects.
94
00:05:59,304 --> 00:06:02,472
If you need to assemble hundreds of kits for an event,
95
00:06:02,472 --> 00:06:05,760
or launch a direct mail campaign,they’ll take that on.
96
00:06:05,760 --> 00:06:10,152
They can handle one-off projects right alongside day-to-day fulfillment.
97
00:06:10,152 --> 00:06:13,632
And finally, they offer dedicated support.
98
00:06:13,632 --> 00:06:19,872
Each account has an operations manager,and they use a ticket system to ensure requests don’t fall through the cracks.
99
00:06:19,872 --> 00:06:24,240
That kind of hands-on approach is how they maintain boutique service,
100
00:06:24,240 --> 00:06:28,032
even as clients scale up or go through peak seasons.
101
00:06:28,032 --> 00:06:31,800
To give you a sense of their perspective,I asked Laura Harper,
102
00:06:31,800 --> 00:06:35,184
Xpedite’s Owner and President,a few questions.
103
00:06:35,184 --> 00:06:38,904
When I asked what makes them different from a typical 3PL,
104
00:06:38,904 --> 00:06:44,856
she said,“One partner with endless solutions versus fitting into a box of set capabilities.
105
00:06:44,856 --> 00:06:49,104
Most 3PLs don’t want or understand the promo industry.
106
00:06:49,104 --> 00:06:53,304
They want barcoded products, which is never going to happen in this industry.
107
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We already know who out there is good with promo, so it saves distributors a lot of time.
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” On hybrid orders, Laura said, “We do offer hybrid solutions for print-on-demand.
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We can work with your system to only receive the orders for stocked inventory if that’s what you want.
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” On international fulfillment,she explained,“We offer in-country services delivering regionally,
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which reduces international costs.
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” When I asked about customization,she said,“We absolutely will customize packaging and inserts however it’s requested.
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Very white glove.
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” And when I asked how they view the term 4PL,she said,
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“In layman’s terms we are a 4PL,but truly we’re an operations logistics partner assisting with global production and distribution.
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” So, what’s the lesson here?
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If you’re a distributor frustrated with your current 3PL,
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the key is to find a partner who understands your business.
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Look for responsiveness,a sense of urgency,and the willingness to listen and create solutions instead of forcing you into their system.
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Not every 3PL is equipped to do that, but companies like Xpedite are showing that it’s possible.
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That’s the big takeaway.
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Logistics is not one-size-fits-all, especially in our industry.
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Whether you choose a 3PL,a 4PL,or a hybrid partner like Xpedite,
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the right choice is the one that helps you deliver better experiences for your clients.
