OVER DEZE AFLEVERING
the wrong Culture inside a company, kills even the best specialists.
this is what Ruben de Boer, 15+ years in Experimentation, has noticed again and again:
we need to create the right environment for CRO & Experimentation to flourish.
not by pushing CRO
but by bringing it to people and teams
his course on Udemy has 25000+ students and is very much about the basics of CRO and Experimentation,
but these days Ruben teaches how to make Experimentation mátter to the business, and to leadership
follow him on Linkedin: https://www.linkedin.com/in/rgdeboer/?originalSubdomain=nl
or take one of his Udemy courses: https://www.udemy.com/user/rubendeboer/
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OUDE AFLEVERINGEN ZOEKEN
Zoek naar eerdere afleveringen van The Initial.
ANDERE AFLEVERINGEN IN DEZE PODCAST
If you enjoy learning about these topics, follow our newsletter to get all the frameworks and insights: https://increaseconversionrate.substack.com/
in this episode…
Talia Wolf has been shaping the CRO industry since its earliest days.
she doesn’t just run experiments; she decodes how people mak…
Maarten van Pijpen spent 15 years at Booking.com.
a place where experimentation wasn’t a project.it was the culture.
now he’s chief growth officer at Unravel.a travel app that feels like TikTok,but lets you book instantly.
in his first 35 days, he:– chose an experimentation tool– lined up 10 exper…
get Luiza's playbook in our newsletter: https://increaseconversionrate.substack.com/
apply to work with us: https://the-initial.com/
in this episode...
Luiza de Lange has taken companies from zero to over 100 experiments a year.
she doesn't just run tests; she builds engines.
currently leading …
Proven at brands like Kia, Montblanc, Blinkist, and Blacklane, Ioana’s framework shows how to implement experimentation that actually scales. Find it in this month’s newsletter: https://increaseconversionrate.substack.com/
in this episode...
Ioana has built experimentation programs across indus…
How do you pitch 50 experiments a month? ...by making them impossible to refuse.
Steal Grace Miller’s framework for "tiny loss" proposals that guarantee a "Yes" from even the most risk-averse clients, it's in this month's newsletter: https://increaseconversionrate.substack.com…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Lucia van den Brink, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
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