Why AI Spending Fails Without Product-Led Thinking

In this episode of TechUnhinged, host Rabia Javeed sits down with Wes Bush, founder and CEO of ProductLed, who, by his own count, has advised more than 400 SaaS companies. Wes argues that AI spending does not fail because of the technology; it fails because most companies cannot say where their product creates value, so the money funds workflows and pricing that are never aligned with that value. He explains why the majority of AI spend that returns nothing is a tuition bill worth paying, why credit-based pricing has become the new seat-based pricing, and how AI native companies delete a workflow rather than speed it up. He also admits that almost none of his own AI automations yield any measurable results.