OVER DEZE AFLEVERING
Today in the business of podcasting:
- Podscribe’s Q3 benchmark report finds geography is the strongest targeting signal for podcast ad results, followed by a recent visit to the advertiser’s website and its Buyer Power Score.
- The Podcast Study 2026 finds only 8.6% of listeners would accept more ads to keep a podcast free, while 54.8% say shows already carry too many.
- Right Side Up’s Krystina Rubino shares how a podcast host halved her rate for a fertility brand, and why bespoke deals still run on one-to-one relationships.
- Media, Built’s Steve Raizes argues Spotify’s Joe Rogan renewal buys the right to sell him rather than an exclusive, and what that means for ad sales across platforms.
- ADOPTER Media’s Adam McNeil explains how a brand’s place on the adoption curve should shape how it buys podcast ads.
To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.
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OUDE AFLEVERINGEN ZOEKEN
Zoek naar eerdere afleveringen van Sounds Profitable.
ANDERE AFLEVERINGEN IN DEZE PODCAST
This week in the business of podcasting:
Tom Webster says AI is the average machine, so podcasters should hand it routine work like show notes and ad operations and protect the host-read ad and the show itself.
Audacy's Leah Reis-Dennis argues the old podcast advertising playbook is outdated, citi…
Today in the business of podcasting:
Tom Webster says AI is the average machine, so hand it the routine podcasting work like show notes, transcripts and ad ops, and protect the human work of host-read ads and the show itself.
WARC forecasts global ad spend will grow 11.9% to $1.34 trillion in 2026…
This week Tom Webster looks at how podcast consumers feel about politics in podcasting as the midterms approach, drawing on the politics chapter of The Podcast Landscape 2026 and, for the first time, what moved since last year.
Tom gets into:
How the podcast audience compares to the country by par…
Today in the business of podcasting:
Apple Podcasts product manager Ted Hosmann explains how video podcasts work over HLS at the IETF’s HLS Interest Day. He says top shows have grown their audience more than 20% on average since adding video, and Apple has also quietly acqui-hired members of the t…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Bryan Barletta, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
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