20 maart 2025 · laat notities zien

OVER DEZE AFLEVERING

Danielle Esplin, BOSS marketer and legend at Pics Peanut Butter is our first guest for season three of AdBreak!!

Talking high-school spirit awards and kiwi consumer behaviour, Danielle gives us a lesson on empathy, how to bridge the gap between marketing and sales and what to do about generational differences.

This first episode is pretty darn solid. For more on how we work or how we can help your business do better, get in touch at ruffles.co.nz

Catch you next week with another legendary guest.

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LAAT NOTITIES ZIEN 🔗

00:11:20Leadership Insights: Showing up with spirit and embracing difficult conversations

00:17:45Career Journey: From Greece to New Zealand family business’

00:24:50Innovation Challenges: Overcoming misalignment in New Zealand’s marketing landscape

00:29:15Generational Divide: Navigating the workplace and imposter syndrome in marketing teams

00:37:50Marketing as a Science: The shift from creative to data-driven marketing in New Zealand

00:39:50Brand Culture: Building brands that are authentic to New Zealand

00:43:15Market Volatility: Adapting to consumer trends and economic Shifts in New Zealand

00:50:50Business Growth: Balancing productivity and scaling a business in NZ

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ANDERE AFLEVERINGEN IN DEZE PODCAST

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In this episode we chat with Michelle Shirtcliffe, Co-Founder and CE of Publica. We talk about being data driven, creating your own luck and women in power Contact Michelle: / michelle-shirtcliffe https://www.ruffells.co.nz/

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Ruffells Ad Break 16: Chris Childerhouse

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In this episode I have a chat with Chris Childerhouse, Creative Director and ideas machine. Chris told me about understanding the audience, having thick skin to survive the industry and what makes a good brief Contact Chris: / chrischilderhouse https://www.ruffells.co.nz/

00:37:15

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Ruffells Ad Break 27: Mark Godenho

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Ruffells Ad Break 26: Gareth O’Connor

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Gareth O’Connor is in the house, on trend and on the podcast this week! Founder and Consultant of marketing strategy consultancy ‘Something Different’, Gareth is a weapon in the marketing industry and gives us incredible insight into how it has evolved over the past 20 years, and where it’s going i…

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