WEBVTT
00:00:01.118 --> 00:00:04.312
Welcome back to Reflections on Generosity.
00:00:04.522 --> 00:00:08.464
This season, we're celebrating the beauty of rural generosity.
00:00:09.164 --> 00:00:15.862
If you've ever wondered whether your small town has enough donors to fund a capital campaign, you're in good company.
00:00:16.754 --> 00:00:27.501
But here's what I've seen working with nonprofits in towns from three hundred to a hundred thousand: generosity in rural communities runs deeper than anyone expects.
00:00:28.321 --> 00:00:41.463
It shows up in the quiet donor who surprises you with a remarkable gift, in unique donations, in relationships woven through decades, and in volunteers who simply refuse to quit.
00:00:42.454 --> 00:00:54.844
Whether you're just starting out or deep in the middle of a campaign, these five-minute reflections will inspire you, encourage you, remind you why this work matters with wisdom spanning centuries and cultures.
00:00:55.518 --> 00:01:00.926
A client planned a simple solar project, then a hailstorm came through.
00:01:01.439 --> 00:01:05.963
So capital campaigns aren't just planned during strategic planning processes.
00:01:06.594 --> 00:01:13.058
In rural communities, capital campaigns happen as a result of a natural disaster more often than you would think.
00:01:13.430 --> 00:01:20.426
Capital campaigns planned in response to a natural disaster often have a greater impact beyond the building.
00:01:20.719 --> 00:01:25.718
Yes, a restoration and renovation is happening or a new building is built.
00:01:26.090 --> 00:01:40.272
However, because of the heightened awareness from the natural disaster and the urgency to reach out to donors, the campaign can grow the donor base of the nonprofit in the campaign along with the other nonprofits in the community.
00:01:40.968 --> 00:01:42.903
Let me share an example of this.
00:01:43.423 --> 00:01:52.191
A client wanted to reduce their electricity costs through a solar project and was planning to fund that project through various grants.
00:01:52.540 --> 00:01:54.811
No big deal, easy to implement.
00:01:55.427 --> 00:01:57.376
Then a natural disaster happened.
00:01:57.683 --> 00:02:05.194
An incredibly rare hailstorm came through suddenly, destroyed the roof of this small town museum, and damaged the exhibits.
00:02:05.742 --> 00:02:14.318
Yes, they had insurance, but it didn't cover the full cost of the repair or the conversion to having roof solar panels.
00:02:15.139 --> 00:02:27.947
My client and I created a plan to leverage the grant funding for the solar panels, along with the insurance funds to launch the public phase of a capital campaign during a giving day.
00:02:28.645 --> 00:02:41.985
This small town of 300 people raised over 40,000 in one day for the launch and then ended the campaign at the next year's giving day by raising over$60,000 in one day.
00:02:42.635 --> 00:02:49.188
How were they able to raise that much from such a small town in two days of the public phase of the campaign?
00:02:49.628 --> 00:02:50.718
Here's the surprise.
00:02:51.139 --> 00:02:54.842
The largest gifts came from former residents of this small town.
00:02:55.306 --> 00:03:05.028
Using the natural disaster as a reason to call, the members and trustees of the boards reached out to these former residents who still considered the town home.
00:03:05.796 --> 00:03:13.082
These were former residents who had either moved away permanently or hoped to move back to the town one day.
00:03:13.778 --> 00:03:18.445
They wanted to see this town treasure restored, so they gave to this capital campaign.
00:03:19.367 --> 00:03:33.167
Further, by engaging these former residents in giving to their beloved town, these former residents were reminded of their love for their former community and became interested in other projects that were happening in the community as well.
00:03:33.771 --> 00:03:48.290
As George Eliot stated in Middlemarch,"For growing the good of the world is partly dependent on unhistoric acts." My client never expected to grow the donor base of other nonprofits.
00:03:48.776 --> 00:03:56.442
However, it is one way a capital campaign can have greater impact through these smaller capital campaigns.
00:03:57.606 --> 00:04:11.592
During the more challenging times of a capital campaign, it can be helpful to step back and reflect on the greater impact your capital campaign is and can have for your community Let's reflect on two questions this week.
00:04:12.209 --> 00:04:21.951
Have you considered what greater impacts your capital campaign will have on your community by growing your donor base and the generosity to other nonprofits?
00:04:23.201 --> 00:04:30.415
How will you share these impacts within your organization and the campaign committees to deepen the excitement for the campaign?
00:04:30.740 --> 00:04:38.041
Share this podcast if you enjoy these five-minute reflections and subscribe to receive these reflections released every week.
00:04:38.579 --> 00:04:43.901
To explore capital campaign coaching deeper, visit servingnonprofits.com.
00:04:44.351 --> 00:04:45.322
See you next week.
00:00:01.118 --> 00:00:04.312
Welcome back to Reflections on Generosity.
00:00:04.522 --> 00:00:08.464
This season, we're celebrating the beauty of rural generosity.
00:00:09.164 --> 00:00:15.862
If you've ever wondered whether your small town has enough donors to fund a capital campaign, you're in good company.
00:00:16.754 --> 00:00:27.501
But here's what I've seen working with nonprofits in towns from three hundred to a hundred thousand: generosity in rural communities runs deeper than anyone expects.
00:00:28.321 --> 00:00:41.463
It shows up in the quiet donor who surprises you with a remarkable gift, in unique donations, in relationships woven through decades, and in volunteers who simply refuse to quit.
00:00:42.454 --> 00:00:54.844
Whether you're just starting out or deep in the middle of a campaign, these five-minute reflections will inspire you, encourage you, remind you why this work matters with wisdom spanning centuries and cultures.
00:00:55.518 --> 00:01:00.926
A client planned a simple solar project, then a hailstorm came through.
00:01:01.439 --> 00:01:05.963
So capital campaigns aren't just planned during strategic planning processes.
00:01:06.594 --> 00:01:13.058
In rural communities, capital campaigns happen as a result of a natural disaster more often than you would think.
00:01:13.430 --> 00:01:20.426
Capital campaigns planned in response to a natural disaster often have a greater impact beyond the building.
00:01:20.719 --> 00:01:25.718
Yes, a restoration and renovation is happening or a new building is built.
00:01:26.090 --> 00:01:40.272
However, because of the heightened awareness from the natural disaster and the urgency to reach out to donors, the campaign can grow the donor base of the nonprofit in the campaign along with the other nonprofits in the community.
00:01:40.968 --> 00:01:42.903
Let me share an example of this.
00:01:43.423 --> 00:01:52.191
A client wanted to reduce their electricity costs through a solar project and was planning to fund that project through various grants.
00:01:52.540 --> 00:01:54.811
No big deal, easy to implement.
00:01:55.427 --> 00:01:57.376
Then a natural disaster happened.
00:01:57.683 --> 00:02:05.194
An incredibly rare hailstorm came through suddenly, destroyed the roof of this small town museum, and damaged the exhibits.
00:02:05.742 --> 00:02:14.318
Yes, they had insurance, but it didn't cover the full cost of the repair or the conversion to having roof solar panels.
00:02:15.139 --> 00:02:27.947
My client and I created a plan to leverage the grant funding for the solar panels, along with the insurance funds to launch the public phase of a capital campaign during a giving day.
00:02:28.645 --> 00:02:41.985
This small town of 300 people raised over 40,000 in one day for the launch and then ended the campaign at the next year's giving day by raising over$60,000 in one day.
00:02:42.635 --> 00:02:49.188
How were they able to raise that much from such a small town in two days of the public phase of the campaign?
00:02:49.628 --> 00:02:50.718
Here's the surprise.
00:02:51.139 --> 00:02:54.842
The largest gifts came from former residents of this small town.
00:02:55.306 --> 00:03:05.028
Using the natural disaster as a reason to call, the members and trustees of the boards reached out to these former residents who still considered the town home.
00:03:05.796 --> 00:03:13.082
These were former residents who had either moved away permanently or hoped to move back to the town one day.
00:03:13.778 --> 00:03:18.445
They wanted to see this town treasure restored, so they gave to this capital campaign.
00:03:19.367 --> 00:03:33.167
Further, by engaging these former residents in giving to their beloved town, these former residents were reminded of their love for their former community and became interested in other projects that were happening in the community as well.
00:03:33.771 --> 00:03:48.290
As George Eliot stated in Middlemarch,"For growing the good of the world is partly dependent on unhistoric acts." My client never expected to grow the donor base of other nonprofits.
00:03:48.776 --> 00:03:56.442
However, it is one way a capital campaign can have greater impact through these smaller capital campaigns.
00:03:57.606 --> 00:04:11.592
During the more challenging times of a capital campaign, it can be helpful to step back and reflect on the greater impact your capital campaign is and can have for your community Let's reflect on two questions this week.
00:04:12.209 --> 00:04:21.951
Have you considered what greater impacts your capital campaign will have on your community by growing your donor base and the generosity to other nonprofits?
00:04:23.201 --> 00:04:30.415
How will you share these impacts within your organization and the campaign committees to deepen the excitement for the campaign?
00:04:30.740 --> 00:04:38.041
Share this podcast if you enjoy these five-minute reflections and subscribe to receive these reflections released every week.
00:04:38.579 --> 00:04:43.901
To explore capital campaign coaching deeper, visit servingnonprofits.com.
00:04:44.351 --> 00:04:45.322
See you next week.
